Garmin Mountain Festival

The 10th edition of the Garmin Mountain Festival is happening this weekend June 28-30 in Vall de Boi, Spain is part of the XTERRA Trail Run World Series and is on the ECC TrailGlobal Race Series Calendar. Located in the Pyrenees mountains this event offers 5 races and 2,500 participants. The event website very much bills the event as a ‘tourism play’ like many of the European trail events. This also means that there’s no live-tracking or streaming of the event, as tourism focused events really are created for bringing people to a place and a larger media play isn’t really a priority.

What’s fascinating to me is the title sponsor of Garmin. The multinational corporation with headquarters in Switzerland and the US is not known to sponsor many of the high profile trail events around the world. But for this festival in the Pyrenees mountains, they are title sponsor. Fascinating.