By Mathias Eichler
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Speaking of stupid moves, here’s another one:
Some asshole sitting at his desk the south of Germany, (yes, that’s where I’m from, that’s why I get to call him an asshole) spends years pouring over GPS files and data to come to the conclusion that Reinhold Meisner (and many other mountaineers) didn’t actually reach the summits of the 8,000 meter peaks they climbed. So far so good. These climbers climbed before modern equipment and under crazy conditions, this could happen. But The Guinness Book of World Records picks up this and just attempts to change history on the fly.
Jack Stern for Outside has the full story:
Now, 38 years later, Messner has been stripped of his historic accolade. On September 26, the Guinness Book of World Records announced that it no longer recognized Messner as the first to climb all 14 8000ers. The company had followed the advice of German mountaineering consultant Eberhard Jurgalski, who has used GPS data and photographic records to argue that many mountaineers—including Messner—stopped short of reaching the actual highest points on some of these peaks. Jurgalski has been the leading chronicler of 8,000ers since he began work on the subject in 1981, but has never climbed any of the peaks himself. In 2022, his revised list discounted a number of mountaineers’ ascents, including Messner’s, and sent shockwaves through the high-altitude climbing community.
Many of the biggest voices in mountaineering, including Ed Viesturs have responded:
I truly believe that Reinhold Messner was the first person to climb all 14 8000ers and should still be recognized as having done so. He lead the way, not only in style, but also physically and psychologically, by climbing without supplemental oxygen. Other climbers, such as me, were able to follow in his footsteps by his inspiration. The original list of the 14 8000 meter peak climbers, as I always knew it, is still what I look to as truthful. I believe that Messner and the others did their utmost to climb these peaks to the true summits, to the best of thier abilities, given the conditions when they were there. I don’t think any of these climbers meant to be dishonest. Climbing mountains is a personal journey, and should not be about being on a list or setting records.
This is not some weird gatekeeping of the patriarchy and Jurgalski some kind of hero of the modern ‘woke movement’. This is a pea counter trying to get his 15 minutes of fame. And it’s bullshit and I’m glad everyone recognizes it. Everyone, except the Guinness Book of World Records, apparently.
This is such a fucked up story and I can’t even comprehend what and how and why this happened:
A police investigation has been launched into the felling of one of the most photographed trees in the UK, the Sycamore Gap tree at Hadrian’s Wall, Northumberland, which was found cut down on Thursday morning.
They’ve made an initial arrest, but I won’t like to that article until we learn more.
Amanda Furrer for Runner’s World:
Altra has released its first non-zero-drop model. Though the AltraFWD Experience is spec’d at just 4mm—that’s little more than the width of two stacked nickels—it marks a significant shift for the company.
I mean… yeah. This inevitable move is what we’ve all been waiting for for years, right?
“This is something that I’ve heard for almost 12 years since launching the brand: ‘Oh, I think it’s a really cool concept. I just can’t do zero drop.’ We’ve heard that forever,” said Brian Beckstead, who co-founded Altra with Golden Harper. “We’ve taken our time, we’ve done our research. I feel like we’ve really nailed it.”
Marketing translation: “Please try our shoes again, we’ve almost disappeared into obscurity.”
“You’re never going to see a Torin 4mm,” Beckstead said. “We’re very dedicated to keeping the AltraFWD Experience as its own silo.”
Marketing translation: “If this takes off, all bets are off, just wait.”
Albert Jorquera for Runedia (and translated into English with the Safari autotranslate tool):
The UTMB group announced today, Wednesday, that the Transvulcania ceases to be part of the UTMB World Series and, therefore, to carry the nickname ‘by UTMB’. Both parties signed a concession in 2022 for two years, extendable for two more, according to which UTMB Iberia managed a good part of the race and it became part of the world circuit. At the time, the decision of the previous government team of the Cabildo de La Palma (which has changed in June 2023) had the opposition of certain popular sectors of the island, while UTMB also had to adapt part of its policy in Spain, that of prioritizing the creation of events themselves, instead of managing concessions.
This is obviously huge blockbuster news. After months of relentless growth and acquisition we see the first race drop out of the World Series, and a well-known race with big history, that is. One of their achilles heels for UTMB/Ironman (and something I mentioned in my conversation with UTMB CEO Frederic Lenard) is that this ‘corporate expansion’ sits on very thin footing when land owners/permit agencies/volunteers can just stop showing up and stop giving in to this relentless growth.
I wonder how many of these contracts that have been written by UTMB to ‘purchase and takeover’ these races essentially hold a ‘withdrawal option’ where the race organizer can pull back, drop the ‘by UTMB’ marketing and continue their event. Of course, what UTMB sells beyond prestige (stones, index, access to race in Chamonix) can’t be replicated and there is a chance for a big drop in participation, but if the race was successful before (by whatever ways measured) it’s might be possible to continue in that fashion on its own.
The media and (influencers with opinions) will have a feast with this news, cheering on the stumble of the giant, but I actually think this shows how precarious the position is UTMB is in. A lot of their marketing flex is skin-deep, many of these partnerships can cease at a moments notice, and this ‘giant tentacle of a World Series’ is more fluid and races will join and drop out in the coming years. This might just be a really good thing for our sport overall.
The Electric Cable Car UTMB World Series Events Calendar is updated to reflect this news.
Charles E. Ramirez for The Detroit News:
Pittsburgh-based Dick’s Sporting Goods said it is closing most Moosejaw stores but will continue to sell outdoor sporting equipment through its Moosejaw.com website. The three brick-and-mortar Moosejaw stores that will remain open are located in Birmingham in Oakland County, Salt Lake City and Bentonville, Arkansas, the company said.
…
The move comes about seven months after DICK’S announced it was acquiring Moosejaw from Walmart.
Walmart bought Moosejaw in 2017 for $51 million.
The story is always the same: Big corp buys smaller corp, closes it down. Online store continues to operate while SEO is still valid for a couple more years while shipping will be consolidated from one warehouse. It’s a shame really, outdoor gear is trendy and the industry is growing right now and these ‘giants of industry’ can’t figure out how to operate local retail stores.
Is happening again this weekend. I reported on this new ‘trail experience’ last year already, but I wanted to share it one more time not just because the photos of the event shared on Instagram look amazing but also because most of the marketing is done in the native French and thus it flies a bit under the radar to us based in the US. The event created and hosted by Carline and François D’Haene feels like a perfect antidote to the craziness of the big mountain UTMB festivities in Chamonix a couple weeks prior and just a couple valleys over.
Jake Stern for Outside:
On September 20, Chris Warner scraped the ceiling of the Earth for the fifth time this season, summiting Manaslu (26,781 feet), the eighth highest mountain in the world. The 58-year-old is now the second American to summit all fourteen 8,000-meter peaks, after renowned mountaineer Ed Viesturs completed the list in 2005.
With all the talk about the overcrowding in the Himalayas I am sort of surprised that Chris is only the second American to have climbed all 8,000 meter peaks.
Miles Klee reporting for RollingStone:
A Team of researchers have crunched the numbers to explain why you don’t see people hawking ugly cartoon apes on the internet as much anymore: NFTs, or non-fungible tokens, once vaunted as a revolution in crypto and digital art, are largely worthless.
Oooof… what do you reckon how much did Outside lose on their “Outside.io – The Creator Marketplace“?
Also: Big surprise!
Today UTMB announced a new event in South America: Quito Trail in Ecuador. Based on the press release this seems to be a newly created event, not an event taken over by the Ironman/UTMB Group. Quito Trail is the first UTMB event for the country of Ecuador and the fourth event in Latin America. UTMB promotes this event to be hosted in or close to a UNESCO world heritage site which makes me curious if this is one of their strategies in finding locations for races or if this is just marketing filler language.
Another thing to note is that very few of the newly added or created events on the calendar are offering the full 100 mile option. Many events longest distance is around 100K.
The ECC UTMB Events Calendar is updated to reflect this new addition to the 2024 calendar. To be honest when I set out publish this calendar I had no idea how many changes and constant updates I would have to make. It’s kind of fun to watch the calendar grow and evolve and keep close tabs on when and how new events are being announced. When you scroll down on the calendar page you can see the full change log with details of what was added/changed and when.
Two interesting developments on the UTMB race calendar for 2024:
Updated: New feature length film dropped on Youtube this weekend:
Courtney Dauwalter, Mathieu Blanchard, Emelie Forsberg, Jonathan Albon, Toni Mccann, Allie Mcclaughin Follow these 6 athletes from their training ground at home until the finish line of the first UTMB World Series Finals in Chamonix. Live on Saturday 16th at 2pm.
Their media team is on fire.
A couple thoughts on the film:
iRunFar posts a in-depth video summary (pivot to video!) of the Apple Watch Ultra and comes to the same conclusion as what I’ve been thinking too: The watch is surprisingly great for shorter weekday runs, when the possible notification from a family member can be easily be responded to right on the watch, but the overall system and different way of thinking about how an activity is tracked and recorded doesn’t instill the same confidence then using a dedicated sports watch.
And of course, the battery still doesn’t last long enough for full ‘ultra races’. But, maybe that’s just ‘range anxiety‘.
Here are all the important dates you need to keep in mind if you want to race one of the UTMB races in Chamonix, France this coming summer:
The UTMB Mont-Blanc Finals will be from August 26th to September 1st 2024.
Below are all the dates to write in your calendar and set yourself a reminder for.
If you want to run OCC, CCC, UTMB:
Following the 29th there will be a second lottery round if runners don’t confirm their registration.
If you want to run TDS, MCC, ETC, YCC:
Registration stays open until capacity is reached on each of the races.
If you want to run PTL:
Remember: To run one of the Finals races (OCC, CCC, UTMB) you need to have collected at least one stone in the past 24 month and have a valid index. Need more info? Right this way.
Hardrock 100 launches new podcast:
Hardtalk is a platform where we can tell the stories about Hardrockers, volunteers, the Silverton community and the History of Hardrock! Please join us as we bring on a variety of guests to discuss their time at Hardrock, or their involvement with Hardrock.
Smart idea.
Singletrack – Episode 285:
Katharina Hartmuth is the incredible 2nd place finisher of the 2023 UTMB women’s race and runs for Hoka. She’s joining me on Singletrack from beautiful Zürich, Switzerland where the German is studying earth sciences with emphasis on atmospheric and climate science at ETH Zürich. We talk about the importance of balancing the pro athlete life with the real world and her approach to training as a self-coached athlete. She sees joy as the key to her success and hopes that our trail running community will always stay as welcoming and accessible as it is today.
As the 2023 season is slowly winding down UTMB is beginning to backfill and confirm dates for their 2024 season. Here are the newly announced dates for the coming year:
I updated the ECC UTMB World Series events calendar with the new dates.
SheRaces confirms on Instagram new updates to UTMB’s policies and procedures focusing on their commitments for women.
Starting in 2024 for all of their global races UTMB will provide the following:
- Female only toilets (and more of them, with easier access)
- Period products on races 50km+
- Female changing rooms where there is a drop bag
- Inclusive, less intimidating language to promote races
- More female representation on media coverage and presentations
- Showcasing stories of both elite and regular women racing
- Adjusting the performance index so female elite athletes are compared fairly with men (our money is on @courtneydauwalter being top overall!!)
Can’t wait to see how they adjust the performance index. This will be a crucial piece in creating better visibility for women at the top.
From CNN:
The company’s research shows “about 30 million consumers today are not reaching for enhanced water at all,” according to Michael Del Pozzo, president of Gatorade. “Most cases, it’s because it’s not a brand that they know and trust.”
Yeah, that’s it… if it’ll be a brand they trust, folks totally would buy into the bullshit that is ‘enhanced water’.
Dr. Leana Wen, a George Washington University public health professor and CNN medical analyst, said that “there are many claims about the supposed health benefits of electrolyte-infused and alkaline water, but very little scientific evidence.”
Or maybe that’s the reason why people don’t buy this overpriced bullshit?
Part of the marketing challenge ahead of its launch is building and marketing the brand with “credibility so people understand ‘Why would i potentially pay more than it would for a base water?
But nothing a corporate marketing executive can’t solve. Throw millions in advertising dollars at this by flat out lying about the benefits for a few years, ‘enhance it’ with a few celebrity endorsements and make billions in the process. Rinse, repeat and move on to the next fad.
Singletrack – Episode 284:
Samuel Hartman lives and trains in his very flat Ohio but fulfilled his dream to finally race TDS this past week. As a race director himself he shares his observations on being part of the world’s largest trail race spectacle. We talk about vacationing in Europe and conquering the ‘more difficult’ UTMB race. After having followed UTMB from afar all last week his report directly from the ground is exactly what was need to keep the fire burning.
TOR announced a dedicated webpage for their livestream for their four races this upcoming weekend.
On a side note: TOR is probably the one race organization in Europe that comes closest in emulating the “UTMB experience”. I’d love to know the history of how these two organizations “inspired each other” and grew side by side over the years.
If you haven’t had enough Euro racing in your life there are two more incredible trail races happening this weekend barely a stone throw from Chamonix.
When you look at each of these races website you can see how each of these events are clearly inspired by UTMB and are in equally beautiful locations. But they offer a completely different feel, fewer if any any sponsors, and fewer runners by several magnitudes.
The Pro Trail Runners Association on Instagram:
As elite athletes it’s great to see the sport growing and have more and more people cheering us in the trails.
However, we would kindly like to remind you that we are not in a road or city, so we need to be careful with potentially hazardous items for the environment or attitudes that can harm the wildlife, like running outside the tracks.
We would also like to remind that we are competing and pushing to the very limit. Gathering too close to the athletes, touching them or running besides sometimes may feel oppressive, can lead to unexpected hits or can cause a fall.
Let’s cheer and celebrate our beautiful sport with common sense and prioritizing the environment and the health. Thanks!
The images that were shared from the final kilometers of this year’s UTMB race were absolutely incredible with spectators lining the trail and cheering racers like never seen before, but the images did conjure up comparisons to the Tour de France. And while that’s not a bad thing and a sign of a growing sport, this could lead to some challenges, especially on uneven and possibly treacherous terrain. At the Tour de France rider injuries, do to overzealous fans aren’t that uncommon therefore it’s good to remind folks to be respectful, especially of runners who are on mile 98 of their race.
At some point I gotta switch to only post about UTMB and share some other cool running events and happenings. Here’s one:
Come join us in Silverton, CO to experience a piece of the Hardrock course in the beautiful San Juan Mountains and learn from professional athletes and continue to grow with an incredible community of women.
The North Face and Hardrock 100 are putting on a Women’s Camp in Colorado on September 22-24 for you to experience the a section of the Hardrock course.
From what I am gathering from the registration website this seems to be… free? Amazing?
Brian Metzler for Trail Runner Magazine (or is it trailrunner? I can never get this right) has taken a closer look at the pros toes and given us a detailed rundown of who wore what and given us an insight look on what brands are up to.
If you’re a trail runner or a running shoe geek, being in Chamonix is like being a kid in a candy store. Not only are there great trails and races to run, but because every brand and almost every elite athlete is there, it’s the perfect place for people watching and shoe spotting, too.
Posts like these show that our sport is still a ‘participatory sport’. Being interested in what pros wear isn’t like being interested in what luxury car some soccer player drives. Knowing what shoes propel Hannes or Katharina to success in Chamonix certainly can have an influence in our decision-making as we prepare our gear for your next adventure. That said, many shoes aren’t on the market… yet. Gotta wait till spring.
I collected the data from the top 10 finishers of the World Finals events ‘UTMB, CCC, OCC’ to see how the sponsors faired at this year’s UTMB events.
This data is just taken from the website, so if athletes didn’t put that information into their athlete’s profile it doesn’t up here and I didn’t do any further digging to see what brands support what athletes. Also many of the top athletes are supported by more than one brand and the UTMB athlete profile only allows for “a team” to be added, which is what being displayed on the results page I took the information from.
Last year with TDS added to the mix things overall looked pretty similar. Hoka on top, which almost seems like a requirement for them, given that they are the big sponsors of the UTMB World Series. Adidas Terrex and Salomon, and even The North Face in some respect, are cleverly using the big stage of UTMB or get their brand valuable airtime through the athlete endorsements without having to pay the big Euros to become a UTMB sponsor. The big winner of this year’s race is clearly Nike which was completely missing on last year’s podiums, but got runners into the top ten in each of the races.
If we want to go one level deeper and include TDS, ETC and MCC to the mix, Asics and Brooks jump into the list of top brands. Also notably Nike, Adidas Terrex and The North Face are completely missing on the “other races” top list, which could indicate that they are really setting themselves up to be “pro athlete teams”.
UTMB is the race that started it all. The full loop around Mont Blanc which was once seen only doable as a relay race now thousands of runners attempt it every year. This year’s 20th anniversary of the 170 km race saw 1758 finisher and 931 DNFs.
Women:
Red Lantern: Andrea FERREIRA – Brazil 47:41:14
Men:
Red Lantern: Philippe TRAN – France 48:16:29
Congratulations to everyone attempting this incredible adventure.
The US men finally have their monkey off their back and won the men’s race with Jim Walmsley (1st) and Zach Miller (2nd) coming in under 20hrs, which until last year’s performance by Kilian Jornet (who was out injured this year) had never been done. Jim also lowered the course record by almost 10 min.
In the women’s race the story is even bigger with Courtney cementing her absolute queen status by winning UTMB for a third time and claiming the unbelievable triple of winning Western States, Hardrock 100 and UTMB all in the same year, a feat that had never been accomplished before. Germany’s Katharina Hartmuth taking second is the first podium finish for a German athlete at any UTMB race.
For full results visit the official UTMB website.
This year’s CCC 100K race from Courmayeur to Chamonix race which saw 1650 finishers and 578 DNFs.
Here are the winners:
Women:
Red Lantern: Siu Kei Maggie LAI – Hong Kong 26:34:22
Men:
Red Lantern: Mickaël KNITTEL – France 26:55:52
Again, congratulations to all finisher! And yes, I added to the winners the ‘red lanterns’, the final runners making it into the finish in Chamonix. UTMB calls the final finisher the ‘lanterne rouge‘ – the red lantern. I wanted to add them to acknowledge their performance but also give y’all an idea of the spread of time it can take to run this route. 10+hrs is fast. 26hrs is the slowest time. Everyone is a finisher and can be incredible proud of their achievement.
(PS: I added the ‘red lantern’ to the OCC results post too.)
For full results visit the official UTMB website.
This year for the 20th Anniversary of the UTMB race the organization invited their ‘legends’ back to Chamonix. Legends are runners who won the race in previous years. There was a big celebration and presentation in Chamonix center square and the legends were presented with engraved bracelets. On top of the in town presentation UTMB reserved big #20 for a relay run where some of these ‘legends’ participated and were able to run one stretch of the full loop taking the bib all around the mountain.
Runners in that anniversary relay include:
I wish these type of activities UTMB puts on would be better publicized for the folks not on the ground in Chamonix.
Alright, I completely recalculated all the entry numbers of the UTMB races of 2023. This in turn changed everything about this article. I apologize for the initially wrong assessment. I had pulled the numbers from the UTMB.Live website, but these were incomplete/incorrect.
Here it goes. UTMB is trail running’s biggest stage with the various events drawing thousands of runners into the shadow of Mont Blanc each year. This year is UTMB’s twenty year anniversary and the call to “be a door, not a mirror” continues with a brilliant campaign by Auteur Sportif which is using this big stage to launch their newly formed marketing firm.
But, I’m here with numbers. There are a ton of different races part of the UTMB event, it’s kind of mind boggling, I will try my best to break it all down for y’all. (I left off the YCC, the youth races, to keep it a bit simpler. Further the UTMB website makes it fairly challenging to figure out the gender of the various 2-3 people PTL teams, so I pulled these out into a separate column.):
Total number of runners: 12,236. Total men: 9,445. Total women: 2,790 (23%)
Comparing these numbers to last years’, a couple things jump out to me:
In 2022 there were 559 starters from the United States across all UTMB races. This year only 482 made it across the pond to Chamonix. Only the MCC and ETC races saw an increase in US participation. Overall US participation dropped from 5.6% in 2022 to 3.9% for this year.
482 American runners made it across the pond for their chance of a finish in downtown Chamonix. The two most important races in the US Western States and Hardrock100 see a combined numbers of starters of 515.
Overall starters: 482. Women: 157 (33%). This number is encouraging and especially in the longer distances lifting the overall total which is a welcoming sign.
Overall starters: 268 (2.1%). Women: 61 (23%). I don’t have much to say about these numbers as I don’t have 2022 numbers to compare it to. The women participation is lower than the US’s but in line of the overall average. Will be interesting to see how to compares to the coming year.
Final thoughts:
The numbers are just massive. Almost every break down in itself could be a race on its own. What the UTMB group built there, and operates each year is in a completely different universe compared to any other trail running event we’ve seen. But, the UTMB starting line still looks very male dominated and the gender participation breakdown shows this. While Asian runners are starting to make their way into the top 10 with some incredible performances It’s also still an incredible ‘white’ sport.
I can’t wait to get my turn on that starting line and hear that song before I head into my vision quest around Mont Blanc.
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