By Mathias Eichler
We're going back on tour!
Filmmakers submit your project and be part of our Global Tour 2025 this coming spring.
We're going back on tour!
Filmmakers submit your project and be part of our Global Tour 2025 this coming spring.
Update from 9/28 via Instagram:
We continue to work with our local partners and the US Forest and we are hopeful to host you in Big Bear for the Kodiak Ultra Marathons by UTMB in a few weeks. Things are looking positive, but we will confirm the final courses in the coming days. Thank you for your continued patience!
The race is supposed to happen October 11-12, that’s less than 2 weeks away. As of September 30th the Line Fire is only 78% contained with daily updates still not showing any signs that this is under control. This is a super tough situation for everyone involved trying to keep people safe and an event operation going. Runners, signed up to race with accommodations booked are getting anxious.
The Pacific Northwest’s and Canada’s first and only UTMB World Series event happened this past weekend in Whistler, Canada. I was there, I ran the 70K, I got myself a 100K index and 3 stones. There’s a lot more to report from this event that many were boycotting, others were cynically watching from the sidelines, and many more didn’t know about any controversy and signed up to race. Here are the top results, for full results, as always, visit the UTMB website:
Women:
Men:
180. Mathias Eichler – Germany – 16:23:31
Women:
Men:
Women:
Men:
Below are the numbers broken down by distance and gender:
In total Ultra Trail Whistler by UTMB saw just 763 starters and 737 finishers – which is a super low DNF rate, due to some very generous cut-off times. 219 (30%) women and 518 (70%) men reached the finish line and earned themselves their respective stones and an UTMB index (or directly punched their ticket to the Finals in Chamonix for 2025).
I’ll reserve my overall thoughts about this event for another post, maybe you even get a race recap too. But it’s clear from these numbers that this was a tiny event by UTMB standards. The business folks in their organization cannot be happy about this. This isn’t sustainable for a global corporation – in fact, as reported last week – Mauritius had 703 starters and the local organizers just pulled out of their contract with UTMB and cancelled any further runnings of a UTMB event on the island. On the other hand, this was a first year event – with considerable headwinds – and the course was managed smartly, requiring just three aid stations. The atmosphere on the ground was positive and supportive – exactly what is needed for runners to complete this monster of a race course and wanting to come back next year and bring some friends. I doubt UTMB owning this event directly – not like the Mauritius event – would leave so little runway and pull the plug after just one year. Whistler as a location is just too good of a place to not have a trail race.
Anyways, this coming weekend we’re heading to France’s beautiful Côte d’Azur for the Nice Côte d’Azur by UTMB event. Ironman just held the Women’s World Championship in Nice last weekend on September 22nd.
From their official press announcement:
After 20 years of fruitful collaboration, the paths of the Marathon du Mont-Blanc and Salomon will separate in 2025.
…
A new story is about to be written, with new projects that we will soon be unveiling.
This is a massive change. Salomon helped grow this event into the largest, just as big as UTMB, trail running event in the Chamonix valley (the world?!) By Salomon leaving their sponsorship they are also taking their Golden Trail Series with them from the event.
Will be fascinating to see what happens next with the event, who will come in as title sponsor to take over, and how Salomon will reshape the Golden Trail Series going forward.
More in the good and productive updates department from Strava:
But with all the noise on Segments and leaderboards, we know it can be hard to suss out which segments are worth riding or running and who holds the CR. We’re doing something about that.
Incoming improvements include:
- Verified Segments
- Leaderboard Clean-Up
- Segment Decluttering
Now we just need my watch to record the correct GPS route, so when I’m chasing after a segment it actually tracks it correctly… sigh.
Alright, for next year’s big dance around Mont Blanc UTMB announced the dates for the 2025 edition. One could say this wasn’t hard to guess – the races always happen the last week of August – but now it’s official: August 25 – 31, 2025 will be UTMB Finals week. There’s no individual breakdown of what race will be on which date, but we can assume that the tentative start dates will go as follows:
(Again, this is just assumption on my part and these dates aren’t fully announced yet. UTMB might have a few surprises up their sleeves.)
The ECC calendar is updated to reflect the change.
According to Wider, a French trail magazine we will not see a 2025 edition of the Mauritius by UTMB event (quotes auto translated into English):
YOTTA SPORTS today announces its decision to break its contract with the UTMB, and not to organize the 2nd edition of the UTMB WORLD SERIES stage “Mauritius by UTMB”. The organizer, an actor in the development of outdoor sporting events, explains this.
I had been wondering about this for a bit now as the 2025 dates hadn’t been updated yet on the UTMB website. Announced just over two years ago, Mauritius joined Mountain Ultra-Trail in South Africa as the second World Series event in Africa. The first edition in 2024 had only 703 starters making it one of the smallest UTMB events. Given the remote island location it seemed that UTMB was trying to attract affluent trail runners looking for a destination race, rather than just cater to the locals. This seemed to have not penciled out for the organizers in Mauritius.
This growing pressure imposed by UTMB is increasingly difficult to bear. It also impacts local partners who are struggling to find a return on investment that is commensurate with their efforts. This situation endangers the economic sustainability of the project while risking disappointing the participants, for whom YOTTA SPORTS is committed to always offering the best possible service.
This is the second ‘island race’ splitting with UTMB after Transvulcania and UTMB separated ways about a year ago. I had been fascinated with all the island races joining UTMB. There’s clearly a tourism angle they are trying to exploit here, and I don’t mean exploit in a negative way: “Tell runners to come visit an island that relies heavily on tourism money, preferably not during peak season and let the local economy reap the rewards.
I don’t pretend to understand the economics of events of this scale, but squeezing the local race organizers (to the point that they are running out of water at aid stations – a problem I heard again happening at Grindstone this year) is not the way to build lasting partnerships and a healthy World Series. Maybe their shortsightedness is good for our sport and the faster they stumble the faster they have to make adjustments and learn? Or go away all together as some would hope.
Another observation: The Mauritius event seems to have not been an event owned by UTMB/Ironman directly but one that fell into their franchise category. If UTMB is willing to take on these type of partnerships we maybe see more regular movement on the calendar with races joining and departing the World Series.
I have not updated the ECC calendar yet as I am still waiting on confirmation from UTMB on this.
UPDATE: The subdomain mauritius.utmb.world now resolves back to utmb.world, thus indicating that the race does not exist anymore/is not part of the series anymore. ECC calendar is updated to reflect the change.
Via the Trail Talk WhatsApp group.
Marley Dickinson for Canadian Running (again!) with the story:
Canadian athleisure brand Lululemon has ended its partnership with American ultrarunner Camille Herron after she and her husband, Conor Holt, were implicated in a Wikipedia editing scandal.
Very quick response time here from Lulu, did not expect anything to happen that fast or that decisive. I guess we enter a new era of ‘Fuck Around And Find Out’?
The inaugural Whistler by UMTB event is this weekend (Sept -28-29, 2024), with a start and finish at Whistler Creekside, BC. The event offers 3 race distances:
Since the controversial announcement about a year ago the noise has died down and the race organization has been quietly putting the pieces together to build the race weekend, away from the drama. This is a brand new event for UTMB/Ironman and first year events have lots of possibilities for things going sideways and rough patches needing to be ironed out. That, combined with the watchful eyes of the ‘haters’ who hope for a big stumble makes this event quite delicate for the organizers. To top this all off the team just sent out a weather advisory for the area with an incoming storm possibly bringing snow to the high country. If that storm lingers, and snow accumulates it could result in last minute race course changes. Never fun. UPDATE: Snowing on Whistler mountain right now.
The full starting list for all three races just posted last night with 948 runners signed up for one of the three distances:
David NORRIS, 23rd at OCC 2024 is running the 50km race with bib 1001. I’m bib 242 in the 70km race if you want to follow along.
I also will be reporting from race weekend in Whistler. I’m wanting to capture the event beyond the drama and hopefully will be able to share a real and measured picture of how UTMB deals with creating a brand new event (rather than taking over an established event and keeping the RD on board to run the day to day operations). Also: Whistler is cool and I will be having some great poutine!
Finally a new feature announced by Strava that’s actually useful?
As soon as you open the app, the new Quick Edit feature helps you make the most common edits on your latest device upload.
Quick editing the titles of activities. No more complicated editing or boring titles. Kudos to that.
Episode: 317 with Rosanna Buchauer:
Rosanna follows up her incredible performance at Lavaredo earlier in the Summer with a stunning 3rd place finish at CCC in Chamonix at the UTMB World Series Finals. Here on Signletrack we chat about her race, misplaced chocolate, the surprise Western States Golden Ticket reception, and her upcoming trip to the Snowman Race in Bhutan.
I’ve been enjoying the ‘Second Nature‘ podcast by Aaron Lutze and Dylan Bowman quite a bit. I tend to measure how much I enjoy a podcast on how often I want to jump into the conversation with my own 2 cents. Especially the last two episodes ‘Brands and Athletes at UTMB‘ and ‘Business is Hard‘ were money – as the two hosts would say.
What makes these two episodes so great is that in them the hosts share and admit how hard it is to run a business. It’s not always peaches and cream. On any other day Aaron and Dylan are basically in the business of being perpetual hype men, but here they share some realities on how challenging it is to scale a media business from the ground up. Any listener needs a bit inside knowledge to read between lines here to get the full picture. I myself am sort of putting puzzle pieces together as they don’t divulge too many details, but these episodes nonetheless are refreshing, honest ,and challenging, which is fantastic and very much needed in our outdoor business world.
As a side note: I can’t figure out the ‘Second Nature’ publishing strategy. It seems that some days the episodes drops first on Youtube, somedays they are announced on Substack or Instagram, and other days they are immediately in my podcast player – the only place to “enjoy” podcasts, if you ask me.
Conor Holt, Camille’s husband, training partner, and coach sends a press release to Run Ultra:
Camille had nothing to do with this. I am 100% responsible and apologize for any athletes affected by this and the wrong I did.
Not sure about the authenticity of this press release, but we have a response where Conor seems to be owning it all and with it trying to free Camille from any implications.
Episode 316 with Julie Urbanski:
Julie and I ran OCC. And while we both ran the same race we had very different days out there on the trails around Mont Blanc. Here we share our stories, our challenges, and our celebrations. And here’s to more gelato in town cheering on runners and connecting in person.
The work of the Pro Trail Runners Association is split into various working groups. One of them is the Women’s Equality Working Group:
The group is working on major issues such as enhancing women participation in trail running and pregnancy deferrals at races. Other areas of interest include freezing global rankings during pregnancy (ongoing conversation), assuring better media exposure for women during races, creating positive examples with storytelling to encourage female participation or anyone that identifies as a women.
Spearheaded by Kaytlin Gerbin and Eszer Csillag this working group has several “PTRA Athletes Supporting” the work of that group, one of them is Camille Herron. In light of today’s news I wonder for how much longer.
Another busy weekend for UTMB comes to a close. South America’s Paraty Brazil was of three events that happened around the globe, and below are the top results. Full results on UTMB’s website.
Women:
Men:
Women:
Men:
Women:
Men:
Women:
Men:
Below are the numbers broken down by distance and gender:
In total Paraty Brazil saw 2,111 starters, 1,953 finishers. 685 (35%) women and 1,267 (65%) men crossed the finish line and earned themselves their respective stones and an UTMB index (or directly punched their ticket to the Finals in Chamonix for 2025).
I’ll share the numbers of the Grindstone Trail Running Festival and Julian Alps Trail Run events later this week. Next up on the calendar is the infamous brand new Whistler by UTMB event on September 28-29, 2024. What’s somewhat surprising is that UTMB Live website currently doesn’t show any announcements about an upcoming live tracking for the races. Update: UTMB just added the Whistler live-tracking to their website.
Episode 315 with special guest Scott Michie (never got around to posting this episode while already running around in Chamonix eating gelato):
Finally I got Scott Michie on Singletrack. It’s only taken 315 episodes. And all it took was Scott heading back to Chamonix for another dance around that big white mountain. Over the last few years Scott and I have trained together, run many trails, and climbed many mountains. And in a couple of weeks we’ll both be in Chamonix together. He will run UTMB, for the second time while I put on a bib for OCC. In this episode we’ll chat about Scott’s experience at UTMB a couple years ago and how he’s approaching training and preparation differently. Oh, and we’re both very very excited about it all.
Scott Michie on Strava
Anton Krupicka, still, or again on top of his game with his post race Strava update:
I went to Grindstone with three goals: A) win, B) podium (so as to qualify for UTMB), C) finish (so as to get my first Hardrock lottery qualifier in a decade). I guess two out of three ain’t bad, but even if I had won, this was not a good race.
First on, congrats Anton! Secondly: How do the continues haters of UTMB feel about one of their heroes making such a pro-UTMB declaration? Thirdly: I’d love to know what inspired Anton to set his sights again on this goal. Back in February he was quoted saying the following:
“It’s all manufactured controversy. This is all just made up. So many people just want to have the magical experience of circumnavigating the mountain and doing it with others, because there’s this strong communal feeling when you’re doing it. And all the other shit? No one actually cares.”
That’s right Anton… all the other shit… no one cares.
Marley Dickinson for Canadian Running:
Acclaimed American ultrarunner Camille Herron, who has more than 12 ultrarunning world records to her name, along with her coach and husband, Conor Holt, have found themselves at the centre of a Wikipedia controversy. It stems from several edits to the Wikipedia pages of ultrarunners Kilian Jornet and Courtney Dauwalter, which degraded their accomplishments, while also adding accolades to Herron’s own page. The edits have been traced back to Herron’s email and Holt’s IP address.
It’s important here to not just call out Camille, who’s the runner and household name, but her husband Conor Holt too, who’s known the work her social media pages and speak on her behalf in several occasions.
The fluffing of her own page is petty, but kind of funny. The repeated! altering of other people’s pages is so low, so dumb, so unprofessional and so inappropriate, at what point do her sponsors consider their options?
She’s been on top of her game for many years, has won so many titles and holds so many records. She has achieved so much for women and runners everywhere. Now this all goes down the toilet. Fantastic way of brand destruction.
Great detailed reporting by Canadian Running, by the way.
I don’t often talk about races disappearing from our landscape, but here’s one. The RDs of the remote, challenging 100 Miler (and shorter distances) through the Idaho and Wyoming wilderness are retiring and the race is going to be on hiatus for 2025:
It is with no small measure of sadness that we feel compelled to announce that 2024 was the final year for RD Jeremy Smith and RD Jeff Fullmer as race directors of the Palisades Ultra.
The announcement by RD Jeremy Smith and RD Jeff Fullmer (who were on Singletrack back in 2019) keeps the door open for a return of the races in 2026.
If we are able to find the right person within the next 12 months, we will with gratitude and relief undergo the necessary formalities to transfer ownership as soon as possible, to hopefully avoid any more than a 1-year interruption to the event!
Anyone looking to take over this event?
OR used to offer more shows… two as of late. Now the organization behind one of the US biggest B2B shows is giving up their November show and focusing on just a single show in June. TRE, which is always held in November must be excited about this. But this does put a lot of focus on June, the month the Trail Conference is trying to establish itself and TRE is aiming to spin Switchback into a standalone show.
I wish these B2B events would find a way to incorporate a consumer angle into their shows. I believe it would increase overall attraction and might make the brand’s investment more worthwhile.
I was going to post about this earlier in the day, but the ‘Explorers Web‘ website was down – maybe from too much traffic?
American Tyler Andrews summited Manaslu today shortly before 1:30 pm, in a nine-hour and 52-minute blitz from Base Camp. He has smashed the FKT (fastest known time) record on the mountain. Pemba Gelje Sherpa broke the previous mark last year.
Tyler seems to have been wearing the La Sportiva Cyklon Cross GTX, which is nuts to think that a non-insulated shoes like this can carry you to over 8,000 meters. But I guess, if you’d do mountaineering like this in a trail running shoe, I suppose it better be a La Sportiva.
Via Alex Bond who’s my main man track interesting FKTs, and anyone running in La Sportiva shoes.
Kyle Frost writing for Mountain Gazette’s ‘Here and There’ blog:
A few weeks ago Outside announced new updates to the Outside+ ecosystem, integrating a social media feed into both the Outside website and Outside associated apps like GaiaGPS.
I guess that’s how infrequent I visit the site, and never when I am actually logged in, that I hadn’t notice the new feature… or seen any announcement about it for that matter.
But, how long can one keep swinging for the fences before the money runs out?
Kyle makes some fair points and just doesn’t trash Outside for yet another weird and possibly ill-placed bet to make advertising on the internet work for them. It’s worth reading his whole article.
From their Instagram press release:
In our commitment to clean sport, we have partnered with the United States Anti-Doping Agency to provide anti-doping services at our events.
…
Moving forward, any Aravaipa event may have drug testing with guaranteed testing at both of our HOKA Golden Ticket races (Javelina Jundred & Black Canyon Ultras) as well as any USATF National Championship events.
Races specifically highlighted are Hoka sponsored events and/or WS Golden Ticket race and USATF championships. Notably missing on the list is Cocodona.
Matt Walsh on his Substack ‘Trailmix’ asks the question:
UTMB is Growing but Where are the Fans?
He supports this headline with data suggesting their revenue is up, but their viewership on Youtube is down. Matt therefore suggests their fanbase might be shrinking.
This assumption hinges on the single data point he got off of public Youtube numbers, even though UTMB officially announced the following:
- Three times more engagement on social media than previous years.
- A 20% increase in viewers of UTMB Live.
The Youtube numbers Matt references:
UTMB’s livestream viewership for the week was down 16% YoY to 1.9M, just above 2022 numbers.
A few things:
So, I can agree with Matt that YouTube spectators are down year over year. And yes, that could have had something to do with top athletes dropping early from the race and top athletes not racing this year. Last year clearly was an outlier with everyone (every American) hoping for Jim to finally crack the code and for Courtney doing the Triple. But I would very much stop short from equating Youtube spectators to fans and lead with the question that UTMB’s fan numbers are down just because of that one single data point.
I think there’s a point to be made here, that just like with any global sporting event like the Olympics, the World Cup, or the Super Bowl, the attraction and attention for each edition hinges not just on the strong brand of the event, but also on the story lines of the athletes. And while for these aforementioned sporting events there’s no alternative and they are the pinnacle for each respective sport, for trail running there are other events. Not anything even remotely as big as UTMB, but runners can still choose. And of course UTMB is aware of this and needs to ensure that the top athletes carrying the story as much as the organization itself are taken care of and want to run UTMB each year above any other event. People tune in for the stories and some of them the organization can create, but most of them are generated organically. For now we still tune in to follow the runners and not the event itself. In the same vein as I follow specific teams or athletes in other sports and if they don’t compete I lose interest quickly. Makes me probably not a good fan, I admit.
Salomon launches the “Drx Defy Grvl” (what a name, lolz) with a marketing campaign calling it the first “gravel shoe”. Aiming to capture a similar hype that the bike industry experienced a few years ago when they put stubby tires on road bikes and created the gravel bike boom. These shoes are beefed up road running shoe with a bit more tread and a bit more stability. But don’t call it a trail running shoe yet.
Road running conjures images of navigating the cityscape—pounding the pavement, traversing busy streets, and weaving through sidewalks in the “concrete jungle,” one stride at a time. Trail running, on the other hand, takes you off the beaten path, through rugged terrain, rocky trails, dense forests, and steep mountain ridges. But what about the runs that blend both worlds? The ones where you cover a few kilometers on asphalt before hitting the dusty trails of your local park?
We call this new hybrid experience gravel, gravel running, or GRVL.
What I like about the shoe launch is the price point: At $140 it’s almost cheap consider what price point other brands have released their new shoes at. This new marketing focus isn’t trying to wrap an overpriced shoe with all the bells and whistlers into palatable language.
It’ll be interesting if other brands will jump on this train or if it’ll stay a one-off marketing stunt.
Today the UTMB World Series announces the addition of two new events in China to their World Series:
Ultra-Trail Xiamen offers three distances: 100K, 50K, 20K:
Ultra-Trail Xiamen by UTMB makes its debut on the UTMB World Series stage on 1-2 March 2025, ready to showcase its perfect blend of city, sea and mountains. Located in Xiamen, on China’s southeast coast, the setting is one-of-a-kind as runners get to experience the diverse beauty of the area while immersing themselves in the vibrant local culture.
Ultra-Trail Great Wall will have 100K, 50K, 20K and 10K races:
An extraordinary opportunity to race along one of the most iconic landmarks – the Great Wall of China – awaits as Ultra Trail Great Wall by UTMB joins the UTMB World Series circuit. Taking place on May 17-18, 2025, and based in the Qiaoxi District, Zhangjiakou City, Hebei Province, the event offers an exciting blend of history, culture and natural beauty.
This takes the UTMB World Series to 52 events. Just in the past 6 weeks five new events have been added to the calendar. And yes, the ECC UTMB World Series Calendar is updated.
Wildstrubel in Crans-Montana Switzerland made its name proud with wild weather conditions over the weekend (September 12-15) making for wild racing and lots of last minute race and course changes. Again, frustrating as this make be for the runners, safety in the mountains always goes first and as long as the organization honors the stones one hopes to get even on an altered course things seem fair. As a double side note, I love the name “Wildstrubel”. The event is named after the Wildstrubel massif in the Bernese Alps. And no, Crans-Montana is not pronounced the way you think it would be. Also, the event is, if I am not mistaken one of the very few UTMB events that was started as a new event in 2022, as supposed to an already existing event which UTMB took over. Here are the full results on the UTMB website, below the top runners by race:
Women:
Men:
Women:
Men:
Women:
Men:
Women:
Men:
Below are the numbers broken down by distance and gender:
In total Wildstrubel by UTMB saw 4,415 starters (not counting their kids events) and 4,150 finishers – and given the weather conditions this is a pretty astonishing number. 1,132 (27%) women and 3,021 (73%) men reached the finish line and earned themselves their respective stones and an UTMB index (or directly punched their ticket to the Finals in Chamonix for 2025).
Next up on UTMB World Series Calendar is another triple header with South America’s Paraty Brazil on September 19-22, Julian Alps Trail Run in Slovenia on September 20-22 and the Grindstone Trail Running Festival in Natural Chimneys Park, Virginia, USA on September 20-22.
The North Face released a fantastic ad titled ‘We Play Different‘. Really well done visually the ad tied together various outdoor sports never fully focusing on any one athlete. I did spot a short clip of the film ITZA‘ which is part of the Trail Running Film Festival Official Selection.
And if you’re already on The North Face’s YouTube channel, be sure to check out ‘Karwendel‘ Ida-Sophie Hegemann‘s film about her FKT attempt on the Karwendel Höhenweg separating Austria and Germany.
I was there, finally, in Chamonix during UTMB week. To take it all in, to report on it – I had a media pass – and I was there to race: I ran OCC. It was a lot to juggle, and I probably missed many important things that happened. It’s a completely different experience to be on the ground immersed in all the activities and the bustle as supposed to just watching from afar. It can feel overwhelming at times. But it also feels wonderful to just allow yourself to get swept away by the production, the care, and the enormity of it all. Here are my big things I took away from this week.
I have not been at every trail race in the world, but the way UTMB utilizes Chamonix and the surrounding trails as “their arena” to stage this production is an absolute masterclass in project management, and displays an incredible amount of care in stagecraft allowing runners – fast and slow – to be celebrated and feel included. Most American races prioritize the starting times of their events, UTMB carefully orchestrates when races start and when finishers arrive back in town to maximize fans being able to cheer their arrival. It’s an absolute stroke of genius and experiencing it in person is emotionally powerful and a huge inspiration. A couple examples of this:
UTMB made a big splash in the press about their new policies and their team. At OCC I got to experience this live: I saw a whole group of runners pushing someone in an outdoor wheelchair along the trail. The group was electrifying and incredibly energetic. Was that large group a bit distracting on the narrow trails, yes, but I also loved their cheering and excitement. Total win for everyone involved in my book.
The vendor village is truly impressive. An entire plaza filled with Christmas market style booths in numbers seemingly larger than brands present at TRE. Lots of Euro brands I have never heard of. If I wouldn’t have been busy with 400 other things I would’ve definitely spent more time there getting to know the various offerings. Same goes for the activation events all over town. If you want to participate in any of them you really need to plan out your week carefully to not miss any. UTMB promotes only events by official brand sponsors and just being signed up to the brands’ newsletters or Instagram accounts isn’t working as the brands don’t use their global newsletters to share these local events. It’s a bummer as I feel like I missed a lot. But, let’s face it, I also couldn’t have crammed more into that week in Chamonix. There was some talk in the media about UTMB’s effort to suppress ‘ambush marketing’. I wrote some thoughts about it in a previous post.
UTMB is the most international event I’ve ever been a part of. Bibs display the countries runner come from and allow you to connect with folks you hope speak your language. Speaking of flags on bibs – I reside in the US but am German citizen. I had the German flag on my bib. Other events (Hardrock, TOR seem to not be able to figure out this distinction.) During the race this international crowd led to quite an intense scene. Often in the US I find myself chatting comfortable with runners around me. There, on the trails it felt like it was all business. Everyone was focused on their own race. Maybe that’s a Euro thing, maybe folks weren’t sure if their little icebreakers starting a conversation would land or be understood by other runners and thus they didn’t even try. But this felt certainly like the most race-like event I’ve ever participated in. On the other side the fans along the side of the trail were able to take advantage of the flags displayed on the bibs and they cheered you on in your own language. That, paired with them being able to see your name created an incredible personal atmosphere in certain places along the trail which made the race truly special.
Of course there were plenty of other amazing performances in the various events throughout the week, but the high drop rate by many runners (mostly American men) left the media in a bit of a pickle. I think the big storylines the talking heads had prepared were left on the cutting room floor. The post race interviews didn’t include any folks who DNF’ed so at this point we’re sitting in the dark on what happened. Was it the Sodastream Cola that some were wondering about – hahahaha – what an idea. Of course every runner has their own story as to why their race derailed and didn’t go as planned. The weather was hot and humid but not over difficult to handle – especially for elites. As an pack of the pack runner I don’t understand why DNF’ing rather than drudging it to the finish line feels the better choice for elite athletes, but I do understand that their reasoning for racing, their opportunities and their overall season plan is completely different – I accept and respect it, but I don’t quite understand it.
As for me, yes I still owe you a full race report for my OCC run. I promise it will be posted before my next race… which I already signed up for.
Announced just today, Grand Raid Ventoux marks the 50th event in the UTMB World Series and the sixth in France alone.
UTMB® World Series heads to the heart of the Provence region in France in 2025, welcoming Grand Raid Ventoux by UTMB® to the circuit on April 25-27. With a race history spanning almost 30 years, the event’s partnership with the trail running circuit proves an exciting fit in its evolution, while showcasing the stunning Provencal landscapes, including vineyards, hilltop villages and the infamous ‘Giant of Provence’ – Mont Ventoux.
“Joining UTMB World Series was an obvious choice for us. We wanted not only to structure and grow our event but also to offer our trail-running community the opportunity to experience something unique in their region, while highlighting Mont Ventoux, an iconic territory we love so much,” said Pieryves Coudray, organiser of the event for nearly 10 years alongside Laurent Belmonte.
The ECC UTMB World Series Events Calendar is updated with the event added.
DC Rainmaker has the details:
Today Apple announced Apple Watch Series 10, with a substantial hardware change and upgrade. In fact, so big it’s now got a bigger screen than the Apple Watch Ultra 2 (which didn’t see a new hardware version this year, only a new Titanium finish option)…
Not a ton of hardware changes, in fact the Ultra received face time in the presentation but just to show off a new color, no internal hardware changed were made. The big announcements are all software related and focus on health features and lots and lots of fitness/workout/sport related functions and improvements, which the folks at Garmin, Suunto, and Coros will be watching very closely. So far, the battery life of the Apple Watch still doesn’t make it a contender for running ultras – having said this, for my OCC race last week I bet the Apple Watch Ultra, fully charged, would’ve been just about alright.
A big wildfire is spreading in the San Bernardino Mountains, north of Los Angeles. The Line Fire is currently only 5% contained with 23,714 acres burning. Evacuation warnings have been issued for the community of Big Bear Lake, the start and finish area for the Kodiak by UTMB events which is happening just over 4 weeks time. From what I can tell none of the race course is currently affected but with the hot and dry conditions this can change quickly overnight and in the coming days.
PE Bétremieux, co-founder of BOOST in a post on LinkedIn:
The 2024 UTMB was a huge success, with the streets of Chamonix (or “Cham” if you’re a local or a trail runner) packed with fans.
Beyond its undeniable B2C appeal and the growing popularity of trail running, it’s worth examining how companies are capitalizing on this trend.
Looking at the UTMB sponsors, I can see five key trends for the future of trail running sponsorship.
It’s an interesting post dissecting the current landscape of brands supporting UTMB directly or ones just having a presence in town during the week. From a business point of view there are tons of opportunities for brands to align themselves with an incredible popular and well-loved product. But the key for me will still be on how UTMB and others will be able to grow the audience beyond the folks on the ground racing, supporting or spectating but online/on TV. If UTMB can get this figured out (the Tour the France is probably the product most comparable) then the floodgates of sponsorship Euros will open, and that’s the moment the non-endemic sponsors will jump.
UltraSignup’s Dirt Circus is coming back to Bentonville and the event is featuring the USATF 10K National Championship in partnership with Rush Running and Visit Bentonville. The event will be live-streamed by Mountain Outpost and is featuring a somewhat novel approach to prize purses:
Dirt Circus Bentonville is introducing a community-funded prize purse model, where trail running enthusiasts can contribute to the purse and watch the action unfold through a Mountain Outpost livestream of the event. The twist? The community-funded prize purse will remain open for contributions until the winner of each elite division crosses the finish line, adding an extra layer of excitement and unpredictability to the event. The prize purse, through support of Rush Running and Visit Bentonville, is already set at $10K, stay tuned to watch it grow!
Novel the idea is, and for that they get extra points, but the 10K will be over so quick…unlike an ultra where one could follow their favorite runners for hours? There won’t be a lot of time to “raise funds” and also, who is going to put their money towards fast runners winning races? Is that something an individual would do? Well, we shall see how this all shakes up. This is another effort by UltraSignup that won’t be in there permanent lineup of things they do:
This year, Dirt Circus Bentonville is being sponsored (by) Rush Running, with the event fully transitioning to Rush Running in 2025. “We’re excited to be working with Rush Running to bring this innovative event to life, and we’re confident that they will take it to new heights in the years to come,” added Goyen.
Not sure if doing a huge splash for a couple of years, fully supported and broadcasted, will be enough to establish the event. Once the precedent is set, I hope the team from Rush Running can carry it into the future and there won’t be a disappointment when the big supporters have moved on.
Is also happening this weekend in and around the Bad Gastein, Austria. This is one of Adidas’s big branding events and probably explains why their footprint is smaller at UTMB the week prior. The entire Adidas Terrex team is present and racing in some capacity. In fact looking at the pics from the race it feels a bit more like a company summer fest than a trail race.
And speaking of weird events websites… the races are still happening all weekend, but when visiting the main website you’re greeted with an announcement about the 2025 event already. Super confusing, it felt like the event wasn’t happening this year.
The series of monster races around and above the Valle d’Aosta in Courmayeur, Italy is happening this week(end). Katharina Hartmuth is at the starting line of the Tor des Géants as well as Francois D’haene, Damian Hall, Jasmin Paris, Claire Bannwarth. Some big names a the starting line, will be fun to follow along. Live tracking/viewing can be found here.
Whenever I hear someone complain about the UTMB website being difficult to navigate I am thinking of LITERALLY every other race website… they are all awful (and they all about to juggle millions of things, so from an information architecture point of view I understand how difficult it is to display everything correctly).
And Damian Hall is racing Tor des Géants this year, and Damian is part of (founder?!) of the The Green Runners, and The Green Runners campaign against sports washing and especially car companies sponsoring trail races. Damian on Instagram:
I needed to make a decision whether to run or not, for several reasons; including financial, child care, mental health, etcetera. Neither decision felt satisfactory. Though I felt suspicious, there wasn’t enough there to be sure it was sportswashing. So I committed to run.
…
While my real beef is with Ford rather the Tor, I’m gutted. The Tor felt like everything UTMB wasn’t. And I really hope that can still be the case.
Look, I salute Damian and The Green Runners for highlighting and making climate change a topic of discussion in trail running, but the ‘sportswashing’ angle is a tough one to take for me. Trail runners are asking for more and more from events. Rather than endlessly increasing entry fees (which creates equity issues) and putting the burden on the runners alone, events partners with brands to sponsor these events. To NOT partner with a car company for an events company that clearly needs vehicles to put on an event, especially one of the scale like TOR just because of optics feels misplaced and shortsighted. The issue of climate change is about more than just optics.
I heard some chatter on a WhatsApp group that Ultra Tour Monte Rosa had to be completely cancelled this year due to flooding in the Saas Fee valley in Switzerland. This is a tough break for the runners and the race organization, but of course, safety goes first, especially in these mountains. It’s crazy to think that just a week ago and a couple valleys over UTMB had a nice week with stable weather and now rainfall stops a valley in Switzerland in its tracks.
This change was introduced with it’s latest software update that arrived this week:
When you first get your hands on your new watch, you will have a default watch face displayed on the time view. If you want a different looking watch face, there’s plenty of options found in the SuuntoPlus™ store, in the Suunto App!
I know this is a minor thing as watch faces aren’t REALLY the reason one buys a sports watch but I always wanted more watch faces and enjoyed the increased variety Suunto started offering over the last few month. They also began letting users customize the complications on the watch face and change what other information is displayed on the dial besides just the time. Now, in a move that indicated that Suunto is going to offer even more watch faces in the future, they moved the selection process out of the watch and onto their app. This allows user to select their favorite watch faces within the app, sync to the watch and only have a few installed on there. This saves space on the watch and allows Suunto to offer more variety and not have to worry about the list of watch faces on the watch getting too long. And yes, I already spend too much time selecting my favorite watch faces, syncing them to the watch and customizing them to my liking.
In somewhat related news, and the UTMB vendor village I stopped by the Suunto booth to check out their $59 UTMB World Series band – I didn’t buy it. Not because I hated it, but because it didn’t blow me away, and there’s only so much UTMB gear one can own/wear/show off at the same time, right? Right?
I’m still digesting this past UTMB week and all the amazing and wonderful experiences on the trails and in and around Chamonix. As I am digging through emotions and storylines I thought I’ll pull together a list of past Singletrack guests and their performances at UTMB this year.
I hope I didn’t miss anyone racing over there. If so, please let me know and I will add them right away.
Congrats to all who finished, and sorry to everyone who had a shitty day out there. UTMB is a tough course, there are tons of folks out on the trails, and the DNF rate has always been high. It was a hot year, humid too, but overall the conditions were not awful weather-wise. From reading everyone’s race reports and talking to folks there’s not a single person who doesn’t want to come back to this event. Win or fail, it’s that great. I hope for everyone, we get to do this over soon again.
Outside the actual races this felt like a fairly quiet UTMB week for the UTMB organization. There weren’t any massive announcements1, either by UTMB, by any of the brands associated with them or by brands just being in town.
There were group runs, elite meet-ups, and other gatherings, but no major product releases or other marketing stunts.
There really was only one new addition that many in the media hung their hat on and wrote lengthy Substack newsletters or LinkedIn think pieces:
The announcement by UTMB to crack down on “Ambush Marketing”.
Here’s the definition of what it means:
Ambush marketing or ambush advertising is a marketing strategy in which an advertiser “ambushes” an event to compete for exposure against other advertisers.
Here’s how UTMB talked about in their guide to the press:
The development of the HOKA UTMB® Mont-Blanc, particularly in Chamonix, and the influx of spectators have created numerous opportunities for brands seeking to reach trail enthusiasts. This has sometimes led to excesses, such as unauthorized advertising and distribution of products, that impact the local community. To deal with these ambush marketing practices and protect the integrity of the event, UTMB Group has put in place several strict measures…
Matt Trappe picks this up in his Substack, calling it misplaced:
What an unproductive way for the race org to continue their bad guy reputation.
What’s funny in Matt’s takedown is the complete omission of the notion that this marketing crackdown might’ve been a requirement from their title sponsor Hoka, or another brand on their roster. But let’s face it, it was Hoka, right?
Every event organization is seeking sponsors to help offset their enormous expenses. In fact, every participant wants these sponsors, consciously or subconsciously – no one wants to pay for the entire cost of putting on an event like this through JUST the entry fees. So there are negotiations and contracts and dollars exchanged, and of course these unofficial brand activation were being discussed. Chamonix and the larger Mont-Blanc region becomes a giant stadium during that UTMB week. And brands not wanting to fork over the sponsorship dollars have figured this out and are taking advantage of this by creating their own activation program on top of the official event. Inherently there’s nothing wrong with that, and since Chamonix is a city and not an actual stadium there’s only so much UMTB can do about it.
For example Brooks had ads at the Geneva airport (the closest major airport to Chamonix), on the back of shuttle and public buses and they flew a paraglider almost the entire week over the town. But Brooks also strategically had their team chalets right next to the OCC course and had big banners hung from the balconies. I heard that last year they created an unofficial cheering and almost aid station along the route. Does this cross the line? UTMB, or more likely HOKA thought so and this year the banners were down during the race (at least when I ran by).
The media can’t have it both ways, constantly asking for more professionalization in the sport and wanting prize money for winners and then whine when the events get more professional. HOKA put up the price money, HOKA asked UTMB to crack down on the ambush marketing. (I admit this is conjecture, I don’t know if HOKA demanded this, but my spidey-senses tell me this is not something that UTMB came up with by itself.) Of course you can be on the side that UTMB should just allow every brand to do everything, but then they won’t have a title sponsor.
What we need is a professionalization in our media reporting and not just reactionary think pieces by folks looking for “fun things” that could come out of creative marketing “flash mobs” by, let’s face it, HUGE brands who themselves could afford to actually put up sponsorship dollars, but choose to get eyeballs on the cheap.
Or are we seriously okay with NIKE, a multi-billion dollar global corporation taking advantage of a nonprofit by ambushing Western States and giving away free shoes through a pop up shop along the route and bypassing giving anything to Western States in return to that marketing exposure2?
__________
1 Friend Aaron Shimmons pointed out to me that Norda released their 005 shoe during UTMB week – I apologize for the omission.
2 Why did no one report on this when this went down earlier this year?
Every year the same song: Western States happens in June, Americans (and Canadians) celebrate trail running and praise what each of the organization does in the highest tones, proclaiming that nothing ever can change, and anything and everything is beautiful. Shortly after Hardrock rolls up and the same Americans (and Canadians) continue their praise and proclamations. These organizations representing our sport can do no wrong, should not dare to change and need to be protected and persevered at all costs. Then a few weeks later into the summer and the attention of the trail running world turns their attention to the Alps and the tone changes.
Voices of our trail running community who are seen as standard bearers, role models and ‘influencers’ (in the largest sense of the world) turn from cheery warm embrace to nitpick-y needling. A sampling:
Amelia Boone on Threads:
Not gonna lie, I miss the brief second when we all hated UTMB.
Ethan Newberry is still beating his drum:
Hi, UTMB still sucks
AJW on X/Twitter:
Wait, UTMB makes bad decisions? I thought they changed that with Catherine’s and Michel’s redemption tour in February. I guess not.
And Liam aka AidstationFireball posts the leading question:
Absolutely brutal decision for UTMB to turn off the live chat for the live stream. Is the live stream audio also terrible for anyone else? Super muffled/not clear…
Remember that’s the guy who went all out defending the WS coverage this year, shutting down any questions about quality issues. And yes, WS is a nonprofit and UTMB is a business but really, Liam was on site working at WS and is therefore invested into that feed, that’s the reason for the vehemently defending whatever went down.
Liam is also the guy who has spoken out against the Youtube live chat because of too much trolling there, but now that UTMB has taken action it’s considered “brutal” and a strike against the heart of the trail running community. I can’t even.
The online chatter continues wondering if offering Cola made with Sodastream machines to cut down on plastic waste instead of offering official Coca-Cola products had anything to do with the high number of male elite runners dropping out this year.
That last one made me howl… what a comment, what brain twist to get there. Yes, full-time athletes weren’t able to prepare for this and relied on REAL COKE MADE IN AMERICA to succeed at UTMB. That’s it.
I totally get that it’s a complete different experience watching UTMB from afar vs. actually being on the ground in Chamonix. Online, one desperately chases stories and hangs on every word typed into Instagram or published in podcasts. I also get that the notion of UTMB being the big bad wolf is just so damn convenient of a story line that one just HAS to run with it. We love a bogeyman. But, we also are proclaiming that we as the trail running community are better and have created something special. This endless needling and fishing for dirt is lazy, lame, and really misses the forest for the trees. But most online trolls never want to see reality anyways, but stay in their basements stirring up shit that ain’t there.
Here are the results for the “QUEEN EVENT” of the UTMB week. The race that started it all 21 years ago. The race that is still the biggest in numbers and the one that draws the most spectators in Chamonix, as well as online. The race with THAT starting song, the race that starts with much fanfare in downtown Chamonix and ends under that blue arch in the same location. It’s a beautiful and brutal route and an incredible production. There much more to be said about all this, much much more, but for now, here are the results for the 2024 edition, and here’s a link to the full results.
Men:
Women:
The race organization called for the “Mandatory Hot Weather Kit” and the temperatures were hot in the valleys and on the trails, just like for CCC and OCC. If that was the reason so many of the top runners dropped is being hotly debated online right now, but overall there were 2,761 Starters, 1,001 DNFs and 1,760 Finishers. That overall drop rate is somewhat in line with previous years, so not terribly unusual. 205 (12%) women and 1,555 (88%) men finished the race. For the top trail running event in the world having only 12% women at the event is just not great and this sad number is certainly felt in town and on the trails. Trail running needs more women at the starting lines everywhere, period, but this is also something that can’t be fixed overnight and it will take time.
The new list of events is updated and posted. At a quick glance it doesn’t look like there many changes compared to 2025, just some additions:
One thing that I do find interesting is that UTMB is the qualifying race, but CCC the Golden Ticket race for that event.
Kilian completes his project climbing all 82 4,000meter peaks in the Alps in just 19 days. The trail running world with their eyes set on Chamonix had been wondering if this was turning into a marketing stunt and he would descend Mont Blanc during the UTMB race and one-up the racers running around the mountain. But while he was in the area during that time he didn’t complete the project until after UTMB had ended*.
Dan Patitucci on Threads:
In my opinion, what Kilian Jornet has done on his Alps’ 4000er project is one of the greatest mountaineering and athletic achievements of all time. His skills, fitness, and logistical strategy are truly astounding. I wish other elite mountain runners would take on projects like this and not just racing.
And Cody Townsend in the replies:
Agreed. It’s a feat that is nearly incomprehensible in its magnitude. My only problem with it has been the media team following it doing a terrible job sharing the story…hope the longer form media does a much better job of highlighting how insane the entire thing truly is.
Not to take anything away from this accomplishment, but I have to agree with Cody here. I didn’t even know Kilian was going for ALL 82 peaks. To me it always sounded like he wanted to climb some of them. But, again, incredible adventure and achievement. And with Kilian finishing after UTMB concluded he also avoided any thoughts about this project being “just a marketing stunt” for NNormal.
*As a side note: NNormal did NOT have a booth at the UTMB vendor village after all (something I had been wondering about since Kilian added his voice to the UTMB boycott earlier in the year). NNormal had several events and activities during the week – like many other ‘non-sponsors’ and had a back alley pop up shop one of the days.
Previously I reported that the “100K” distance of the Whistler by UTMB event was shortened and changed to a 64K or 39.52 mi with 12,657 ft of vert route, but now, just two months later and less than a month before race day, the course has been changed again. The new course is now 69K or 42.8 miles with 12,631ft. of vert. The difference in distance is not that much, and it’s closer to the advertised 70K but the course has changed quite a bit. The previous route, which had already been altered significantly, went up both Blackcomb and Whistler Mountain and passed through Whistler village. The new course still starts and finishes in Creekside but bypasses Whistler village altogether, omits Blackcomb, and doubles up a large loop around Whistler Mountain. With such insignificant changes to the mileage I can’t possibly see this new route offering any benefits to the runners – who loves to run two loops on the same course? Could it be that these changes were made to require even fewer volunteers and this event really is in jeopardy? Or is this an attempt to create a “new route” and them trying to strip themselves from the accusations that their course is “just the old WAM route copied”?
We’ll find out in a few weeks.
A page to a start list is posted but no names are on it as of today.
Big news from The Running Event for 2025 via Footwear News:
With years of renovations planned for the Austin Convention Center in Austin, Texas, the longtime home of the annual running industry trade show, TRE will move within the state to San Antonio in 2025.
In 2024 the show will still be in Austin for one last time and include several new brands exhibiting:
Teva and Lululemon are among the exhibitors attending TRE for the first time, and leading apparel labels making their debut include Patagonia, Bandit Running Inc., Satisfy and Toad & Co.
Growth, in the industry, so much growth, still.
PTL (La Petite Trotte à Léon) is the brutally hard UTMB team event that kicks of already on Monday morning and gives teams of 2-3 people 151 hours to complete the mostly off trail course without markings for a total of 186 miles and 82,021 ft of elevation change. It’s insane, and inspiring, and wonderful.
This ultra endurance race takes participants on a grand tour of the Mont-Blanc (300km and 25000m of D+), covering high altitude trails, without any way-marking, which requires a sense of orientation on and off the trails. The course changes every year and allows for runners to discover the rich diversity of the French, Italian and Swiss trails of the Mont Blanc massif.
Here are the top 3 finisher teams, full results can be found here.
Overall 120 teams started, 63 DNF’ed and only 57 finished.
The PTL finisher arrive the opposite direction to the main events (OCC, CCC, UTMB) into town and often there are hours in between finishers. To give notice and attention to these amazing athletes UTMB has volunteers who “ring the teams” through the crowds on the street with cow bells and cheers. This such a thoughtful touch and a beautiful experience for the runners and the fans and casual visitors of Chamonix. Everyone stops their dinners and conversation and claps and cheers as the runners make their way through the crowded streets of Chamonix. Fantastic.
The 2024 CCC ended up being the event I had the least time to follow as I was still in recovery mode after my OCC finish when the runners kicked off their race in Courmayeur, Italy on Friday morning. Below are the results, full results can be found on the UTMB Live website.
Women:
Men:
2,270 runners started the race, 634 DNF’ed and 1,636 finished the 100K Finals of the UTMB World Series. 348 (21%) women and 1,288 (79%) men completed the event.
I briefly spoke with Rosanna Buchauer and she’s very excited for the Golden Ticket to Western States she received as part of her third place finish at CCC. Will be fun to see her race in California next year.
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