NNormal in Chamonix

While Kilian will be notably absent from UTMB this year and is spending his time instead scrambling across 4,000M Peaks in the Alps his NNormal team will be on sight selling shoes and sharing the story of his adventures:

This year, we are back in Chamonix with a week full of activities, and we want you to be part of it. We’ve prepared several events where we’ll share knowledge, enjoy nature, and, of course, run together. Here’s all you need to know!

Here is what I asked back in January:

If Kilian boycotts racing UTMB, will his brand NNormal have a booth at the UTMB Expo in Chamonix come August? 

And I guess we got our answer, which really wasn’t difficult to figure out. Of course the brands can’t afford to NOT be there, and of course given how tight these athletes all are with their brands and are relying on them for their salaries it was foolish too call out UTMB for being “too commercial” while using their platform to sell a product. Not surprised at all.