Marathon du Mont-Blanc Parts Ways with Sponsor Salomon

From their official press announcement:

After 20 years of fruitful collaboration, the paths of the Marathon du Mont-Blanc and Salomon will separate in 2025. 
…
A new story is about to be written, with new projects that we will soon be unveiling.

This is a massive change. Salomon helped grow this event into the largest, just as big as UTMB, trail running event in the Chamonix valley (the world?!) By Salomon leaving their sponsorship they are also taking their Golden Trail Series with them from the event.

Will be fascinating to see what happens next with the event, who will come in as title sponsor to take over, and how Salomon will reshape the Golden Trail Series going forward.