Motiv Sports, New Owners of Vacation Races Speaks

Yesterday we were wondering who the outfit was Vacation Races sold their business of events around the world are, today we’re getting the answer. In an email sent to (presumably) past runners (I raced Vacation Races Zion 100 a few years ago) they introduce themselves and clear up a few questions:

VR isn’t going anywhere. It’s a brand within the Motiv family, benefiting from the expertise, operations, and network Motiv has built over the years while still retaining everything that makes Vacation Races special. We will work hand-in-hand to support local partners, care for the passionate participants, operate in an environmentally and eco-friendly manner, and stay true to the mission, vision, and values that have made the VR events what they are today. We’re excited to continue providing unforgettable experiences and to ensure that VR remains as beloved as ever.

And to answer the question who Motiv Sports actually is:

At Motiv, we’re runners, too, and we’re proud of our history of supporting partners and communities around the world, from the Challenge Family Triathlons to the Surf City Marathon in Huntington Beach and San Francisco’s iconic Bay to Breakers. This partnership between Motiv and Vacation Races makes perfect sense: it brings together two passionate and experienced brands, each offering something unique to the running community.

After Ironman’s partnership with UTMB this seems to be another triathlon events management group that is moving into the trail running space.