Peak Design Explains Its Policies

In an official statement from Peter Dering, Founder & CEO Peak Design responds to the wild allegations that have been floating around the social media space after the health insurance CEO’s shooting this week:

Hello Everyone, You may be aware that an Everyday Backpack made by Peak Design was worn during the New York City shooting last week. Some of you have asked what our policies are around customer privacy, so I wanted to lay that out: Peak Design has not provided customer information to the police and would only do so under the order of a subpoena.
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We take our customer privacy seriously.

Crazy to think that it was necessary for them to publish this response, but hey we live in an era where we’re “just asking questions about live-saving vaccines”. So anything is game, I suppose.