The Daily is Now ‘Shop Eat Surf Outdoor’

From the announcement by Editor-in-Chief Tiffany Montgomery:

The new site merges Shop Eat Surf and the Daily by Outdoor Retailer to provide coverage of leading brands and retailers in the outdoor, surf, snow, swim, active, and lifestyle spaces. 

What a name for a publication… I mean, this site is called ‘Electric Cable Car’, so maybe I’m not one to speak, but just shoving the word ‘outdoor’ into the existing name seems… a bit too obvious?

More on the focus of the new publication:

The stories will be a mix of free and paywalled articles, which you can access as part of our Executive Edition membership. As always, in addition to producing journalism about business strategies and trends, we’ll also profile the personalities and decision-makers at heritage and emerging brands alike.

So it’s a consolidation with a paywall play. Seems reasonable for 2024/5 – everyone’s doing it, especially in the B2B world.

What I do have to commend them for is that all the old ‘The Daily’ links still resolve and are auto-directed to the new URL. None of my links from ECC to ‘The Daily’ are breaking… good! The open web thanks you.