Where’s the Euro Trail Media?

Francesco Puppi commenting on Substack:

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Maybe as Europeans we have a problem wi the running media (who are they? where are they? what are they talking about?), or am I missing something?
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I see an important marketing/media gap here (the fact that there aren’t relevant media talking about running/trail running, in general, especially in Europe).

Not to be flippant here, but maybe Europeans were taking some time off between Xmas and New Year’s and are away from their computers?

But Puppi has a point, the US media has a huge language advantage being able to publish in English and being read globally. Any other local media would publish first in their native language and thus is limiting its own potential readership. This then also limits the exposure and reach for athlete from these countries. But all this to say, I agree with Puppi, after all a European-centric “Freetrail” would certainly not put Walmsely ahead of Bouillard in the ‘Trail Runner of the Year’ awards.