Eliud’s Running World

Eliud Kipchoge, one of the greatest road runner’s of all times, announces his retirement from the official racing circuit while giving a sneak peek at his latest project:

During the next 2 years, Eliud competes in 7 marathons on all continents. And you can join him!

Not much info is public yet, other than the invite to join him running a marathon on one of the seven continents. The goal here is to raise awareness and spread his love for running.

What would this look like for our trail running world? What would a “retirement project”, which is also a continued activation opportunity for his sponsors and a fundraising play for his foundation – all good things, I might add – look like for the GOATS in our sport? Is that something Courtney would pursue? Or are Kilian’s projects, like his ‘States of Elevation’ one more suitable for a trail runner moving away from the most competitive events and embracing a next stage in his/her career?