By Mathias Eichler
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
It’s Monday, and we have now numerous news shows dedicated to trail running all airing/dropping on the same day. Some aim to capture the happenings in the world of trail running by actually going live and talking about ‘breaking’ developments.
Gone are the days when the only trail media we had were videos of race recaps posted months after the event, and podcasts interviews full of long form story telling. Tickers, short form hot takes and rapid response “emergency recordings”. That’s where we’re at. And Electric Cable Car is entering the 4th year of doing just that, without the video component – for now. And we’re just getting started.
Something something about ‘blue ocean strategy’…
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