Laboratoire SVR Partners with UTMB World Series

Via last week’s press email:

UTMB® World Series and Laboratoire SVR, an innovative dermatological brand specialising in sensitive skin care, today announce a three-year partnership. This strategic collaboration marks an important step for both organisations: Laboratoire SVR strengthens its commitment to sports sponsorship and confirms its ambition to become the dermatological reference for athletes, while UTMB World Series continues to enhance the support provided to runners across its global circuit.

Matt Walsh on this announcement on Trail Mix:

A dermatology partner signals a shift toward more specialised performance and lifestyle categories, the kind typically seen in larger endurance sports such as cycling and triathlon.

UTMB keeps finding interesting ways of expanding their list of partners that feel almost non-endemic but still are tight closely to the overall experience and story UTMB is telling.