By Mathias Eichler
Sponsor:
Trail Running Film Festival presented by Brooks -
Our 2026 Tour is on. Find your screening.
Trail Running Film Festival presented by Brooks -
Our 2026 Tour is on. Find your screening.
I can’t believe I am sharing here a link to anything golf related, I can’t stand golf. But in our continued conversation around how to position ultra distance trail races to broadcast partners due to their challenging nature to fit into tight broadcasting schedules I thought it would be worth sharing the 2026 Masters Tournament timetable. Again, you can argue that comparing golf to trail running is sort of like comparing apples to oranges, but comparing ultra running to any other sport is sort of just that.
The full schedule is from Monday April 6 – Sunday April 12. Various channels and outlets and apps broadcast various elements on TV and online but all in all for the week there’s so much going on. For one tournament, for a handful of players, incredible.
Abbreviated schedule:
That’s a lot of hours of coverage, a total of 80hrs to be precise.
So clearly there’s a way to broadcast an entire week long sporting event. One that is really just a single tournament, we’re not talking the Olympics with dozens of short events here. Smart programming, a defined schedule. Clear updates on what is what helps.
Broadcasts and livestreams for trail running can get there without sacrificing its format and shortening its courses. It just needs more fine tuning, more creativity, and a few more dollars behind it to build these shows.
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