By Mathias Eichler
This was Beast of Big Creek 2026!
Watch the recap video of the return of skyrunning to the USA and North America's only stop on the Skyrunner World Series.
Mile & Stone shared the LinkedIn post by Ben Zhou, China Marketing Director for NNormal with the announcement:
Today we’re thrilled to open NNormal ’s 1st store in China, right here at Taikoo Li, Chengdu!
The space celebrates our brand story and values, highlights Kilian Jornet ’s legendary achievements, and showcases Kilian Jornet Foundation ’s mission. And of course, you’ll find our full collection of outdoor gear.
Over the last year we were wondering how NNormal is actually doing beyond outfitting Kilian. Their move into China is an interesting one to follow.
Aaron Lutze and Dylan Bowman talked about China as a market for outdoor brands and how these brand partnerships are positioned over there on a couple episodes of Second Nature which are worth listening to.
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