Borderlands Watches Cocodona

Speaking of ‘hot-taking’ at an inopportune time: Josh Rosenthal from Borderlands has some thoughts on the Cocodona Livestream:

I watched to actively observe the audience behavior itself and one thing became impossible to ignore:

Cocodona does not have an awareness problem. It has a conversion problem.

The cameras are still rolling, the historic finish with over 42K viewers hadn’t even happened yet, but Josh has watched some livestream coverage and has thoughts.

I’ve been known to share some of the same sentiments that Josh is bringing up here. Mainly that the livestream isn’t quite there yet. Something’s missing, and in a way the viewership and interest is growing despite the polish and professional appeal. That might be worth pointing out and celebrating.

The livestream currently is generating general interest viewers, people are being picked up getting their questions answered about where these runners pee, or what sun shirt is best for long runs in the desert. This is pointless fluff for the ‘real fans of the sport’ but for newcomers it might be riveting to hear and doesn’t exclude them through complicated insider lingo.

Sometimes the good is good enough and ain’t the enemy of the great?