Trappe: “The Future Is Female”

Matt Trappe on his ‘A Matter of Brand’ blog:

Cocodona’s success aside, this year’s race brought a big win for Rachel, a win for Norda, Precision and Tantrums but, far more importantly, it was a huge win for women and the sport on the whole.

(Wo)Man, what perfect timing for Rachel to win Cocodona outright and reset the course record in such dominating fashion. Right at the time when several voices (including an influential community organizer I sparred with just the other day!) were claiming that women after all DO NOT have any chances against men in endurance sports – cause science, and of course, historic precedent – we get Rachel to win it all and reset our perspective and give everyone a chance to recalibrate. Take that chance, I strongly suggest.