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The National Wall of Fame

24 August 2026

Super fun idea by UTMB highlighting and celebrating the runners from a country on the event’s page where these runners qualified.

Here’s Lavaredo’s:

La Sportiva Lavaredo Ultra Trail by UTMB is part of the UTMB World Series, connecting the iconic trails of the Dolomites to the global trail running journey. It’s where runners from Italy and around the world come together, share unforgettable experiences, and take a step toward the UTMB World Series Finals in Chamonix.

And Zugspitz’s:

Salomon Zugspitz Ultra Trail powered by Ledlensr by UTMB is part of the UTMB World Series, linking the trails of Salzburg region to the global trail running journey. It’s where runners from Germany and beyond come together, share the experience, and take a step toward the UTMB World Series Finals in Chamonix.

Whenever UTMB taps into the type of marketing that celebrates everyday runner they are at their best.

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