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Salomon Becomes Ironman Title Sponsor

10 September 2026

Jonathan Turner for Tri247:

Salomon will become the title partner of the IRONMAN World Championship in Kona from 2027 after agreeing a major five-year global deal with The IRONMAN Group.

The agreement will put the name of a brand traditionally associated with skiing, mountain sport and trail running on triathlon’s biggest annual event through to 2031.

Salomon is looking for new territory to cover and the next growth market opportunity. Their sponsorship of the Milano/Cortina Winter Olympics showed their ambition to get into these type of sports – more urban structure, less adventurous mountain trail. Their announcement and hype video makes me a bit sad though, using the incredible clips from the Alps, UTMB, Hardrock and others to promote pounding pavement to run an Ironman just doesn’t sit right with me. We shall see where this goes.

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