David Roche on the future of Trail Races

Writing for Trail Runner, David writes about the media coverage at Western States and Broken Arrow:

Prediction: the trail world is going to undergo a fundamental shift in the next 10 years as media companies realize that trail running coverage has the drama and visuals of an episode of Planet Earth, including all of the chase scenes (but unfortunately none of the f**king unless a broadcaster gets really creative).

David on increased corporate investment into the sport:

Just remember that the change we are seeing is what happens when a sport progresses to a wider audience, and that progress will bring more opportunities for everyone.

And finally:

The sport is changing. And it’s so freaking fun to try to keep up.

We’re here for it. Literally, this is why Electric Cable Car exists.