Mountain Outpost announce Western States Broadcasting Partnership

From their joined Instagram post:

We are thrilled to announce that WSER and Mountain Outpost, a leading North American live broadcast production company in trail and ultra running, have joined forces to bring the 2024 Western States Endurance Run livestream to audiences worldwide.

Better coverage for our sport is a net positive so, I’m not here to gripe. But it is fascinating that among the many filmmakers and media groups who have been covering our sport over the past decade or so only the Aravaipa team has figured out, and invested heavily into, making live-streaming possible. Not just are they the largest racing organization in the US, with them covering both Hardrock and WSER, they (as in Mountain Outpost) are also the only broadcasting company uniquely positioned to livestream large scale trail running events – and actually deliver a decent product. Where’s iRunFar? Where’s Outside? Where are all the individual creators who have invested heavily into their Youtube presence and “pivoted heavily into video” these past few years? Even Freetrail, who provides a lot of on-camera talent doesn’t have its own broadcasting capabilities on that scale and relied on Mountain Outpost for their live coverage of last month’s inaugural Big Alta race.

“It’s only called a monopoly if it’s from the Mont-Blanc region of France, otherwise it’s just called sparking business partnerships.”