SELF CARE by Three Magnets Brewing releases Gearhead IPA in partnership with the Trail Running Film Festival. Get this delicious NA beer shipped right to your door (in most of the US).

SELF CARE by Three Magnets Brewing releases Gearhead IPA in partnership with the Trail Running Film Festival. Get this delicious NA beer shipped right to your door (in most of the US).

Zhang Weilan and Tu Lei for Global Times:

Outdoor brand Arc’teryx and internationally renowned Chinese artist Cai Guoqiang issued apologies on Sunday after a fireworks display in the Himalayas in Southwest China’s Xizang Autonomous Region on Friday evening, co-organized by Arc’teryx and Cai, triggered an outcry among Chinese netizens over ecological concerns and cultural disrespect.

In a statement released on Sunday both on its official Weibo and WeChat accounts, Arc’teryx thanked the public for caring about the ecology of the Qinghai-Xizang Plateau. “We sincerely accept all criticism and suggestions, and we deeply respect your support,” the brand said, adding that it offers the “sincerest apologies” for the show.

Botanist Liu Gongshe said that given the ecological environment on the Plateau is extremely fragile, with slow-growing vegetation, and once the ecology there is damaged, it is extremely difficult to restore, often requiring decades or even centuries.

How something like this got green-lighted I can’t comprehend. So much damage done, not just the environment but to the brand image of Arc’teryx as well, all in the name of, what? A marketing stunt?

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