Business is Hard for ‘Second Nature’

I’ve been enjoying the ‘Second Nature‘ podcast by Aaron Lutze and Dylan Bowman quite a bit. I tend to measure how much I enjoy a podcast on how often I want to jump into the conversation with my own 2 cents. Especially the last two episodes ‘Brands and Athletes at UTMB‘ and ‘Business is Hard‘ were money – as the two hosts would say.

What makes these two episodes so great is that in them the hosts share and admit how hard it is to run a business. It’s not always peaches and cream. On any other day Aaron and Dylan are basically in the business of being perpetual hype men, but here they share some realities on how challenging it is to scale a media business from the ground up. Any listener needs a bit inside knowledge to read between lines here to get the full picture. I myself am sort of putting puzzle pieces together as they don’t divulge too many details, but these episodes nonetheless are refreshing, honest ,and challenging, which is fantastic and very much needed in our outdoor business world.

As a side note: I can’t figure out the ‘Second Nature’ publishing strategy. It seems that some days the episodes drops first on Youtube, somedays they are announced on Substack or Instagram, and other days they are immediately in my podcast player – the only place to “enjoy” podcasts, if you ask me.