By Mathias Eichler
The adventure podcast about trail running and mountain culture. Subscribe in your favorite podcast player.
The adventure podcast about trail running and mountain culture. Subscribe in your favorite podcast player.
Will there be one? Website isn’t updated and a little birdie told me at this week’s The Running Event in Austin that Salomon is done with it. From what I remember the Golden Trail Series was Salomon’s baby. They didn’t just sponsor the series, but the series was their concept.
This feels like a sign that Salomon is in retreat from the trail and ultra scene? Today’s marketing email promotes a shoe with the tagline:
“A beacon of our trail legacy, our ultra-functional shoe has evolved into a sneaker designed for the harshest city conditions.”
Maybe there’s more money in selling fashion shoes to city dwellers who like to pretend to be on trails?
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