‘Gran Canaria World Trail Majors’

WTM announcement on social media:

GranCanaria becomes our new official sponsor, we are so proud to be part of the GranCanariaWorldTrailMajors

Still trying to get the backstory here, but it seems that Gran Canaria, the official tourism entity jumped on board and is now sponsoring the entire global WTM series of events, not just the one race on the island of Gran Canaria. That would mean you can run a Gran Canaria race at Black Canyons in Arizona… which is kind of funny when you think about it.

The official name of the WTM is now ‘Gran Canaria World Trail Majors’.

Also, what is up with all these islands and their trail races – fascinated by this, I really am.