By Mathias Eichler

Sponsor:
Trail Running Film Festival presented by Brooks -
Our 2026 Tour kicks off in Olympia, WA this Sunday.

Trail Running Film Festival presented by Brooks -
Our 2026 Tour kicks off in Olympia, WA this Sunday.

Hoka’s Super Bowl Commercial

12 February 2024

Yes, the shoe brand paid ~$7 million for a spot in the 2024 Super Bowl.

I didn’t watch it life, but according to some websites this is the spot they aired.

PS: Salomon had one too.