ITRA and PTRA Share Photo of Kilian for International Women’s Day

I know, I know there’s a bit more nuance to this. The photo of Kilian is accompanied by the following call to action:

This International Women’s Day, ITRA is proud to join forces with the @protrailrunners Association’s Women’s Equity Group to drive real change in trail running.

@kilianjornet provides his advice on how male trail runners can support gender equality in the sport[…]

But… using a day that’s meant to celebrate women and you choose to highlight a man, and his voice, and a call for men to do more about equality feels…. I don’t know… one could think of 364 other days where this might be a better fit.