Kilian is Everywhere Right Now

Not sure what the media blitz is all about but Kilian has been everywhere since his Western States Run. Right after he announced his FKT project, he’s been on various podcasts, has blogged, is on a Youtube couch with Brian Metzler and Jim Walmsley, and earlier today he did a AMA on Reddit.

Aside from him being an amazing spokesperson for our sport, Kilian has always has been in incredible marketer for his own brand. I am curious what motivated this renewed engagement with the media and the online community.