Not for Knobs!

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Trail Running Film Festival presented by Brooks -
Our 2026 Tour is on. Find your screening.

Trail Running Film Festival presented by Brooks -
Our 2026 Tour is on. Find your screening.

Update: @dylisms_ is back.

Over the past few months several meme accounts have popped up on Instagram poking fun at and commented on trail running news and culture. Some with more elegance than others, most are doing their work anonymously. This week one of the athletes, Max Jolliffe previously featured – or skewered – seems to have clapped back in the comments of the account and in response @dylisms completely disabled his account.

I don’t have much to say about the delicate balance between ‘celebrities’ needing to be able to take a bit of roasting and these accounts using their endless needling of said celebrities to build a following. But it’s fascinating to me how popular these accounts get and how humor is a way of how we process our surrounding and our lives. Who hasn’t shared or received several of these posting with the comment “funny cause it’s true”.

I’m linking here to Jeff Garmire who had Dylan the creator of the account on his podcast to talk about the inspiration behind it all. As I am scrubbing through the conversation a interchange toward the end struck me:

Jeff: “keep making fun of people, because everyone loves it, and we gotta quit taking the sport too seriously, it’s not like we’re CrossFit or Hyrox”.

Dylan: “And not just sport, but life in general…”

I hope this account didn’t go dark because someone took things too serious.

MADE BY EINMALEINS