Mile & Stone Announce B2B Conference

I just found out about Mile & Stone, a publication (or rather Mailchimp newsletter for now) by Tip & Shaft (a similar publication with the focus on sailing) and now they are announcing their first B2B conference: Mile & Stone/Connect Held in Annecy, France of course, on February 8, 2024. The one day networking event focuses on the growth of the sport with eyes set on the possibility of trail running becoming an Olympic Sport. Not at all surprising that this happens in France. The Summer Olympics will be held in Paris this coming year and far away from the casual trailheads of American trail races, sitting in the shadow of Salomon and UTMB the business-minded people are setting their sights on growth.

As an aside, over here in the English speaking world the word ‘stone’ to describe the UTMB lottery entries always sounded a bit odd, but either Mile & Stone straight up took inspiration from UTMB or the word ‘stone’ sounds better in French.