More Details on how Run.Fund Works

Seth Lareu dives into the details of what Run.Fund is, could become, and might struggle with as it grows:

Run.fund exists to bridge this gap by unlocking demand that already exists but historically had no direct outlet. By enabling fans to financially support prize pools for races of their choosing, the hope is that this added financial incentive can make every trail finish line meaningful, whether a brand like Nike ACG is there to support it or not.

And on the tricky headwinds Run.Fund might experience:

First, there is a natural demand ceiling. Early contributors are likely to be highly engaged fans, but it’s unclear how far beyond the core trail audience the platform can reach. As more races join, competition for limited donor dollars will intensify.

Donor fatigue is another risk. Supporting one race is easy, but supporting the same race year after year requires sustained enthusiasm and disposable income. As athletes rotate through different events, donor preferences may shift as well.

Beyond my initial skepticism, which was largely focused on their premature launch missing some key elements on their website – and which have been resolved since – the points Seth makes above are was been bothering me. I just can’t see a big enough market there. But maybe it’ll work as a tool to shame brands into stepping up and providing proper support for their athletes, what do I know?