Näak At Canada’s Dragon’s Den

A follow up post on yesterday’s update on Näak’s VC funding round:

We went on Dragons’ Den Season 13 hoping to make a deal with one of the panel members. We were asking for $200,000 in exchange for 15% of our business. The Dragons got the chance to try our energy bars, and we received positive feedback on the taste of our product. In the end, we received an offer from Arlene Dickinson for $200,000 in exchange for 25% of our company, and we accepted the deal.

That was back in 2018, I believe.

This investment of just $200K, in Canadian Dollars no less, isn’t much. But clearly was enough of a splash to get them to open the door to the UTMB partnership.

As a side note: I finally learned what Näak stands for:

So we created Näak Ultra Energy Bars, the Nutrition for Athletes and Adventurers who run Kilometers.

I always thought it was a play on the word ‘snack’, but the Canadians squeezing the word ‘Kilometers’ into their brand name is fantastic.