Nadir Maguet’s FKT Project

(Clearly, it’s “Alps-Friday”) in the Electric Cable Car global headquarters.)

The best short films are still the ones produced, funded and marketed by the brands themselves. This one’s by La Sportiva and has absolute gorgeous drone(?) footage of Nadir Maguet grabbing the FKTs on the famous mountains, the Piz Bernina, Ortler, and Grossglockner.

I want someone else to tell me that trail running doesn’t look as sexy, exciting or cool as snowboarding or free climbing. All you need is a drone, a rugged mountain peak, and a blue bird day. Oh, and a protagonist who can run this jagged ridges…