New North American UTMB Event?

The Instagram accounts of the North American UTMB World Series Event are teasing a new event for the region:

A new UTMB World Series event is headed to North America, keep your eyes open for the reveal.

My guess is that this could be either just a marketing message for the recently announced Boréalys Mont-Tremblant event in Québec, Canada, or we will really, actually get another UTMB World Series event announcement before the end of the year.