Outdoor Retailer Consolidates Their Buyer Shows

OR used to offer more shows… two as of late. Now the organization behind one of the US biggest B2B shows is giving up their November show and focusing on just a single show in June. TRE, which is always held in November must be excited about this. But this does put a lot of focus on June, the month the Trail Conference is trying to establish itself and TRE is aiming to spin Switchback into a standalone show.

I wish these B2B events would find a way to incorporate a consumer angle into their shows. I believe it would increase overall attraction and might make the brand’s investment more worthwhile.