By Mathias Eichler
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Come race the world!
Beast of Big Creek is North America's only stop on the Skyrunner World Series. Mount Ellinor is waiting for you.
Press release posted on Shop Eat Surf Outdoor (damn, I still can’t get over that name…):
Outside Interactive Inc., the world’s leading creator of outdoor content, mapping, events, and experiences, today announced the acquisition of Inntopia, a leading provider of integrated software solutions for the adventure travel and hospitality industry.
Inntopia is a booking engine, a hospitality reservation system. Outside clearly has completely moved away from being the preeminent storyteller of outdoor and adventure stories – those were the days – but story telling doesn’t make the investors happy. You can’t 10x stories. Outside wants to “own the full stack”: every transaction point a person engaging with the outdoors encounters. That’s the play.
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