Outside Launches ‘RUN’

From their official announcement:

Welcome to RUN, your new home for best-in-class storytelling from the roads, trails, track, and beyond.

Outside owns many platforms and brands and introduced lots of different initiatives over the past couple years. If I’d hedge a bet, I would say this new platform is an attempt to consolidate the various run-related activities into one dashboard of information.

Whether you run 200 miles in one go or 5Ks from the couch, are looking to PR at your next marathon or are looking to peer into the running world for the first time (data says running is booming and more people than ever are testing the waters), we’re here to meet you on your running journey. From scrambling ridgelines to clicking off 400s on the track, running hut-to-hut through the Alps to running from the pub with friends after work, our team lives, breathes, and runs through the many facets of the sport.

A little bit of everything and something for everyone. Is this an acknowledgment that the focus on a niche isn’t working for players like Outside? Surely offering coverage that encompasses every aspect of running feels a bit much, doesn’t it?