Outside Posts Bloody Profit

Outside Interactive the company formerly known as Outside Magazine shares some positive financial news:

Following a five year transformation, the platform brought in $125 million in 2025, over 60% of which came from recurring lines of revenue.

I’ve give Outside a lot of flack over the years, but this surprised me, I gotta admit.

… the company has more than 1 million paying subscribers, although that figure has remained largely flat in recent years and includes people paying for the bundle, as well as those paying for individual services. In total, Outside brings in 35% of its total revenue from the line item.

The law of large numbers. I can’t fathom that there are still a million people subscribing to this “product”.

According to The Colorado Sun, every employee at Outside Magazine who was there before the acquisition has been shed. 

So this really was a complete hostile takeover and private equity play. Grab the brand – which clearly is still worth enough to keep a million people paying for a subscription – and throw the entire team that’s been shepherding and building the business over the years to the bloody curb. If you were responsible for this, how can you sleep at night?