By Mathias Eichler
Sponsor:
The adventure podcast about trail running and mountain culture. Subscribe in your favorite podcast player.
The adventure podcast about trail running and mountain culture. Subscribe in your favorite podcast player.
Speaking of creating “unofficial” marketing around the UTMB week: Patagonia will have their ‘Worn Wear’ team at their store Aug 28-29. The store in Chamonix was Patagonia’s first store in Europe, opened in 1987.
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