RE:RUN 2024 – December

This article is part of Electric Cable Car’s RE:RUN 2024 – The Year in Review. 
This was December 2024 in our world of trail running and mountain culture.

We’ve made it to the end of 2024. Thanks for hanging with me. Let’s close things off with some fun stuff:

• The North Face collabs continue to delight and baffle.
• Courtney Dauwalter signs with F.C. Barcelona, I mean renews her contract with Salomon. Which also means that that record Altra contract that Tara Dower signed probably wasn’t a record for long, it probably also wasn’t a record to begin with.
• Aravaipa continues its expansion across the US by acquiring a few races in California.

And UTMB opens its registration for the World Series Finals in Chamonix and the demand is so high that their servers melt due to overload.

UTMB announce the entry fees for the World Series Finals for 2025 and I look at some comparisons across the industry. Then the registration for their lottery opens and demand is so high that their servers melt due to overload, or bad programming. And speaking of bad ideas: someone in a bar in Chamonix made sexual advances in the hope to get a bib for UTMB. This story is fake – but rest assured, demand is high, and so are some people, apparently.

Finally, if you got some free time over the next few days, UTMB released their series ‘Extraordinary Humans’, which initially was created for Eurosport and in partnership with their sponsor Dacia, on Youtube and is now available for everyone to watch.

And that’s a wrap on the year 2024 in trail running and mountain culture. Thanks for sticking around and reading the 7,000 word (ooof!) summary.

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This post is part of Electric Cable Car’s RE:RUN 2024 – The Year in Review. To catch up on the full year review visit RE:RUN.