Salomon Announces New Campaign

Tomorrow, September 13th Salomon is announcing something new in trail running:

At Salomon, we’ve been crafting the future of sports since 1947.

That’s 75 years of creating innovative products, supporting talented athletes, and pushing sports forward.
But you don’t lead by standing still.

September 13th marks the first day of a new era for Salomon.

Let’s hope it’s more than a bunch of new Youtube videos celebrating themselves and their albeit rich history. Salomon pro athletes are clearly still at the top of there game, even with Kilian having left to start his own brand. The Golden Trail Series is still a big focus, but Salomon has clearly been missing out of the really big action by having not partnered with UTMB in recent years (never?) Which is quite interesting in itself. So, what are we guessing? Hopefully not another new shoes with another new name. The Salomon shoe lineup is one of the most confusing out there.