Sidas Expands Sponsorship with UTMB

From the official press release:

• Already a partner of the UTMB^® World Series events in France, Sidas has become a partner of the circuit for 3 years.
• The partnership will cover European events in 2025, including the UTMB World Series Finals at the HOKA UTMB^® Mont-Blanc, and will extend to the entire global UTMB World Series circuit in 2026 and 2027.

Hoka athlete Jim Walmsley is already sponsored by Sidas the French sock, insole, and foot care company. Seems like a logical next step for Sidas to increase their partnership with UTMB and introduce their products to the wider world.