Skyrunning World Series Partners with Aiways

Aiways? You ask:

Aiways is the innovative electric vehicle manufacturer with visions for sustainability, innovation, and adventure. This collaboration marks a significant milestone in the realms of eco-friendly mobility and outdoor sports

Or in Aiways own words:

With the mission to drive this progress in a positive way, Chinese entrepreneurs Samuel Fu and Gary Gu founded Aiways in 2017. And the desire to make electric driving as enjoyable, exciting, and accessible as possible has turned into a global Aiways network.

I’m curious if this announcement will generate any online chatter? And if not, why? Is the Skyrunner World Series just too small compared to UTMB? Is this not news anymore because the UTMB Dacia partnership came before them?