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Strava had been on a good run, adding some seemingly good features. Now though they add AI, because every tech company has to shove AI slop into their app to appease the tech community, Wall Street and investors:

AI breaks down your workout data into simple, personalized insights instantly. No extra steps, just powerful feedback—exclusively for Strava subscribers. It’s the upgrade you didn’t know you needed.

Yepp, and I still don’t need it – thank you very much. But it seems the tech company needs to keep these data center humming.

Jason Koop of course uses this announcement to dump on other coaches:

Let’s be honest, Strava’s Athlete Intelligence function is already better than 90% of the feedback the coaches who use Strava for coaching give.

Such a nice fella.

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