By Mathias Eichler
SELF CARE by Three Magnets Brewing releases Gearhead IPA in partnership with the Trail Running Film Festival. Get this delicious NA beer shipped right to your door (in most of the US).
SELF CARE by Three Magnets Brewing releases Gearhead IPA in partnership with the Trail Running Film Festival. Get this delicious NA beer shipped right to your door (in most of the US).
Kyle Frost for the Here & There newsletter takes a fascinating deep dive into some backroom cleanup Strava’s been doing:
The ramp-up in SEO-friendly route pages suggests that Strava is doubling down on discoverability. These new pages don’t (currently) serve users who are already on the platform; they’re a top-of-the-funnel acquisition and marketing tool, drawing in new audiences searching for routes in specific areas.
Until now almost everything Strava offered was inside the app. These new offerings are for the open web. Strava is trying to reach new users, and probably taking aim at AllTrails and other competitors which have had a pretty solid open web search strategy so far.
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