Suunto Celebrates 90 Year Anniversary

From Suunto’s micro-site celebrating the occasion:

Our journey began in 1936 when Finnish inventor Tuomas Vohlonen set out to create a more accurate and reliable compass capable of enduring the harshest Nordic conditions.

It’s an impressive milestone worthy of celebration.

The spirit of Finnish functionality, quiet confidence, endurance and clarity of design, has shaped every Suunto instrument since the beginning. ​

In my perfect world a company with roots on one country and culture wouldn’t have to sell themselves to someone multinational conglomerate (Suunto is nowadays owned by Liesheng from China). I don’t have answers for this, it’s just wishful thinking on my part, but these global, faceless corporate ownership models let these celebrations of traditional roots ring hollow.

The upside to all this is that since Suunto has been under new ownership the company has been firing on all cylinders and is releasing new products at a exciting pace.

To celebrate the anniversary Suunto released a Vertical 2 Anniversary Gift Box:

The Limited Edition gift box celebrates Suunto’s 90-year heritage, featuring the Suunto Vertical 2 Limited Edition, the MC-2 G Mirror Compass as a tribute to the brand’s origins, and a commemorative magnet highlighting Suunto’s versatility and history.

The watch is orange and black… and looks gorgeous.