The Hemmings Start a Newsletter

That Tabor and Eli Hemmings for you. They have a real website too, and this is what they say on their introductory newsletter post:

Instagram? Total garbage. It’s just a highlight reel of things people hope will make others envious.

And the exodus from Instagram continues.

Instead, Substack is where we’ll dive into what we do, how we do it, and why we do it…
…
But if you don’t agree with us… well, we don’t really care. This isn’t a space for your opinions—it’s for ours. So, suck it.

Is this the new mood out there? After years of everyone posting cute pictures of themselves trying to make others envious we’re now in the ‘suck it phase’.

Trash-talking seems to have arrived in the lovey-dovey world of trail running.