The North Face Can’t Stop Collaborating

I’ve heard some folks complaining about The North Face’s collabs, especially the latest one with SKIMS. The gist of the complaint is that collaborating with fashion brands allows them to sort of “greenwash” their image, while it dilute The North Face’s claim to care about the environment. Fine, there’s probably something to that. All clothing makers have this challenge to grapple with.

But I’m here to tell you I love all these collabs. Maybe I’m being flippant, maybe I’m just looking for a bit of joy in my life. But look at this one, just released with Bialetti, the moka maker:

The North Face is synonymous with exploration. Bialetti is a coffee-making institution. Together, we’ve combined to create a limited-edition coffee set for explorers. Built to be taken on the road or the trail, each element is portable so you can enjoy fine Italian coffee wherever your expedition takes you. 

It’s perfect, it’s beautiful, it brings me so much joy. If this is going to be released in the US I will hit the buy button so fast.