Tommy Caldwell Writes a Newsletter

And it’s not on Substack – figure that. It’s … “on Patagonia“? Not sure how this will work, but I like it:

I’ll bring reflections and insights from a life fully dedicated to climbing. I’ll share stories and conversations with friends, many of whom have also dedicated themselves to the climbing life. You’ll hear about folks who are on the cutting edge of our sport and its various disciplines, and about those fighting to protect the places we climb. 

Is this Patagonia getting into the “newsletter game”. The brand that has previously heavily invested into beautifully made films is “pivoting to the written word”?

Newsletters, so hot right now.