‘UTMB Extraordinary Humans’ Coming to Eurosport

UTMB is bringing an 8-part series titled ‘UTMB Extraordinary Humans’ to Eurosport, starting tomorrow, June 6th:

Each episode highlights the racing stories and challenges elite and amateur runners face on a flagship event of the UTMB World Series circuit.
The first episode follows runners with extraordinary destinies in the @ultratrailsnowdonia by UTMB 100K race.

This series is “supported by Dacia”, so the official wording, and as such it’s not surprising that the trailer’s first images are that of car and not a runner, but this does seem like a weird choice for an opening visual, and again, creates a easy target for The Green Runner’s campaign.

Having said this, I’d love to watch it and get a feel for how UTMB positions our sport for mainstream Television. A quick browsing of the Eurosport website shows no mention of ‘trail running’ in the ‘All Sports’ section of their navigation bar. I wonder where they would fit something like this in? Not even ‘running’ is a category. Currently there’s ‘athletics’, which is track and field in the stadium and ‘marathon’, which is obvious, but neither would work for ‘trail running’.

I will update this post if I hear if there will be an online streaming option, or other.