Not for Knobs!
By Mathias Eichler
Sponsor:
Trail Running Film Festival presented by Brooks -
Our 2026 Tour kicks off in Olympia, WA this Sunday.
Trail Running Film Festival presented by Brooks -
Our 2026 Tour kicks off in Olympia, WA this Sunday.
Via press email (no direct link, but I guess Instagram):
UTMB World Series today unveils the UTMB Live 2026 calendar, with 10 events held across seven countries broadcast live throughout the season.
The races will be streamed on live.utmb.world and through six official broadcast partners: Le Groupe L’Équipe, DAZN, Eurovision Sport and iQIYI, with two new partners joining the network this year — FloSports in North America and Tencent Sports in China.
Two big announcements here:
First, here’s the list of events:
- Tenerife Bluetrail by UTMB – March 21
- HOKA Ultra-Trail Australia by UTMB – May 16
- HOKA Val d’Aran by UTMB- July 2-4
- Trail Verbier St-Bernard by UTMB – July 11
- Monte Rosa WalserWaeg by UTMB – July 17 – 18
- HOKA UTMB Mont-Blanc – August 27 – 30
- Wildstrubel by UTMB – September 12 – 13
- Nice Côte d’Azur by UTMB – September 25 – 26
- HOKA Kodiak Ultra Marathons by UTMB – October 10
- HOKA Chiang Mai Thailand by UTMB – December 4 – 5
Again, just like last year I assume that UTMB’s thinking here is: We broadcast the Finals and Majors and whatever other events are willing to pay for the cost of the broadcast. If races are too small, or can’t find the funding from their tourism or brand partners they will not get the live-stream. Is this disappointing to some, sure, maybe. But calling for UTMB to invest into the live-stream of Western States Golden Ticket races seems… misplaced, to put this mildly? If Western States wants the Golden Ticket events to be broadcasted they should initiate that and maybe ask their Golden Ticket sponsor to help out with paying for this. I don’t believe this is on UTMB to provide.
Secondly, the list of broadcasting partners:
In 2026, four broadcasters renew their partnership with the UTMB World Series:
- Le Groupe L’Équipe (France)
- DAZN (Global, excluding Canada, France and the United States)
- European Broadcasting Union (EBU) via its Eurovision Sport platform (Europe)
- Shinai Sports, China’s leading VOD sports platform via iQIYI Sports (China)
Two new broadcasters join the distribution network this season:
- FloSports (United States) — a leading platform for live and on-demand sports streaming
- Tencent (China) — distributing UTMB World Series content through Tencent Video, Tencent News and Tencent Sports
UTMB LIVE, their live-streaming and tracking platform will continue to broadcast all these events for free. That’s really all the important info anyone needs to read. The above list is just a bunch of distribution partners to help grow the sport and test the waters to see where this could possibly lead in the future.
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